Branding

Remember that electrifying feeling when you stumble upon a brand experience so unique, so utterly captivating, that it makes your heart sing? Tomatin’s recent “To What It Matters” campaign in London accomplished just that. And it all depended on one incredible point of sale display that was bold and artistic in equal measure. In the […]

The travel retail space, all over the world, is a crowded marketplace where shoppers’ attention is fleeting. The nature of this marketplace sets brands up in a fight to stand out. But how can a brand stand apart from its competitors in this space? Did I hear you say POS displays? Yes! With a striking […]

In European airports, there’s this liquor called Sir Edmond, and everyone’s talking about its packaging. Imagine walking into a store, and one bottle just grabs your attention. That’s Sir Edmond for you. Uniqueness and Aesthetics So, what makes Sir Edmond stand out? Well, it looks different from other liquor bottles. The colours, shapes, and overall […]

Are you in the travel retail space? Are you looking to boost your brand’s success? What would you give to learn from one of the best when it comes to selling spirits in the travel retail market? Here, at UCT (ASIA), you just need to relax and draw inspiration. In today’s post, we’ll be learning […]

Contest marketing is a strategic approach to brand promotion. It stands as a vital pillar for enhancing brand visibility. As you continuously look for ways to expand your reach and engage with your target audience, engaging your audience in a competition not only promotes excitement but also establishes a direct connection. Imagine you, as a […]

The Chinese New Year is a time of celebration, tradition, and symbolism. Martell Cognac has taken this opportunity to captivate liquor lovers with a dragon-shaped stopper that offers an experience beyond aesthetics.  Here are five compelling reasons why we love this release: Memorable Gift Option With its striking design and cultural significance, Martell’s Phenomenal Cognac […]

Statistically, businesses that invest in thoughtful design experiences witness a substantial increase in customer retention rates. This fact highlights the long-term benefits of incorporating strategic design elements, especially during culturally significant events like the Lunar New Year. Why Lunar New Year Matters Beyond its significance as a traditional Chinese celebration, the Lunar New Year has […]

Are you tired of boring marketing campaigns and product design? You should. Without a proper marketing plan, things can get ordinary – and it’s nearly impossible to stand out in today’s marketing world without any real excitement in your marketing campaigns. You help make bold statements and stir excitement with your campaign, we’ll look at […]

Limited edition products, whether it be watches, sneakers, or in this case, whisky, leverage scarcity to captivate consumers. The premise is simple – produce a restricted number of items and in the process, create an air of desirability. The result? An increase in the perceived value. This scarcity, combined with unique features, creates a sense […]

The big question today is this: Do you leverage special celebrations in your marketing? You should. These celebrations are strategic goldmines that offer immense opportunities for brands to broadcast their values, create captivating campaigns, and connect with audiences that oftentimes may be foreign to them. For example, with the 2024 Year of the Dragon beginning […]