Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Did you know that 83% of people are more likely to do business with a brand that gives them a promotional product, according to the PPAI Consumer Study? This is because promotional merchandise is much more than just free items. They’re powerful marketing tools that trigger emotion and help people trust your brand more. If […]
In today’s fiercely competitive market, you have one chance to make a remarkable first impression. Ordinary promotional items blend into the background. To stand out, be remembered, and be respected, your brand deserves premium expression — and that’s precisely what luxury branded merchandise delivers. Luxury branded merchandise isn’t just about gifting items — it’s about […]
When planning year-end campaigns, the goal isn’t just to give a gift — it’s to give something that makes people smile, keeps working for your brand long after the holidays, and gets real use throughout the year. The right branded merchandise becomes a conversation starter, a daily essential, and a joyful reminder of your business. […]
You walk into a store and on display a Spider-Man backpack or a T-shirt with your favourite football team’s logo on it. These are all examples of licensed merchandise: products that carry the names, logos, or characters from popular brands, shows, or franchises. So, what exactly is licensed merchandise, and why should you care? What […]
Did you know that over 70% of today’s consumers say they will make purchasing decisions based on their concerns over environmental sustainability? This means that people are growing aware of the environment and expect the brands they choose to meet their needs without compromising on environmental sustainability. As a result of this change, environmentally friendly […]
Exploring the Best Costa Coffee Merchandise of 2025: A Must-Have Guide for Coffee Lovers If coffee is a big part of your daily routine, then Costa’s coffee merchandise collection is made just for you. We love how practical, quality, and easy to use these items are, and we’re sure you’ll love them, too! Whether you […]
You’ve crafted a high-quality product. But if it arrives in a plain, forgettable box, you’re missing one of the biggest opportunities to impress your customers. That’s where branded packaging comes in — a strategic way to make every delivery feel intentional, premium, and memorable. Why does this matter? Because packaging isn’t just a container — […]
Startups rarely have the margin for waste. Budgets stay tight, decisions move fast, and every marketing effort needs to earn its place. Branded merchandise works when it delivers ongoing exposure through everyday use. Research from Promotional Products Association International shows that most consumers remember a brand after receiving a useful promotional item, often keeping it […]
Sports fans don’t casually support teams. They identify with them. Colours, logos, chants, and rituals become part of daily life. Branded merchandise transforms that emotional loyalty into something visible, wearable, and shareable, making it one of the most effective assets a sports team can leverage. 7 Benefits of Branded Merchandise for Sports Teams 1. Increased […]
Remote work offers flexibility, global talent access, and leaner operating costs. Yet one challenge keeps surfacing for leaders everywhere — disconnection. Without shared office spaces, casual conversations, or in-person celebrations, team members can start feeling isolated. Over time, that sense of distance affects morale, loyalty, and productivity. Strong culture doesn’t depend on physical proximity. It […]