Branding

Branded merchandise is so powerful that, according to PPAI, over 60% of consumers who received it said they could recall the name of the brand that gave it even after 12 months! Now, here’s the catch: when customers frequently interact with valuable brand merchandise that bears your logo and brand elements, it becomes easy for […]

According to stats, 75% of consumers identify a brand by its logo. Businesses consistent with their logo across platforms are more recognizable and are likely to enjoy a 23% increase in revenue. On the other hand, an outdated or unattractive logo can send over half of potential customers away. In today’s market, where customers make […]

Over the past few years, many more people have opened up about anxiety, stress, and emotional well-being. Mental health is no longer a subject people discuss only behind closed doors. People now talk about it in schools, workplaces, and on social media. As more people open up about their struggles, one of the most interesting […]

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” This brilliant quote by prominent management theorist Peter Drucker perfectly highlights the importance of mastering the art of selling merchandise. Success in today’s competitive retail and e-commerce market relies on a deep […]

About 79% of people who responded to a 2023 study remembered the brand on a promotional item given to them over the past two years. That means branded merchandise doesn’t just make you visible; it connects with the people who use it. Choosing the right merchandise is, therefore, how you stamp your brand image on […]

Make no mistake, the merchandise industry is cutthroat. You’re competing against millions of brands that sell similar products. You’re fighting to win over customers with newer and more demanding expectations that must be met to stay relevant, as well as customers who are spoiled with easy access to alternatives anywhere in the world. So, how […]

Hoodies are hooded sweatshirts customised, branded, or designed for either fashion appeal or promotional use. Due to their comfort and style, they’ve become a go-to marketing tool for most brands. In fact, the custom apparel market is reported to grow at an annual rate of  11.1%. It is also noted that over 40% of Gen […]

If you still only see merchandise bags as part of the shopping routine, you’re missing out on a huge opportunity! These bags can deliver your brand straight to your target customers’ places, homes, and daily routines. With customer attention being a gold mine, you must start making the most of your merchandise bags by turning […]

At a time when the internet and other digital tech have dominated the market as promotional tools, pens remain one of the most cost-effective and versatile branded items. Why? Because they’re practical and portable, and they put your brand directly into your customers’ hands. However, to successfully use pens to promote your merchandise, boost visibility, […]

Spreading awareness about a prevalent issue or providing resources and support to those in need is a worthy venture required to make our world a better place. However, raising much-needed funds as a non-profit or community group to drive this positive impact requires strategic planning, which includes investing in creative fundraising merchandise. Branded merchandise is […]