Branding

Festival activations are a powerful way to boost brand recognition. Campari has excelled in this with their star-studded events. In this article, we’ll look at Campari’s strategies, share how our own festival activations have achieved similar success, and highlight three ways this can boost brand recognition from the moment guests arrive. Have you ever been […]

In 2024, marketing and AI have become closely intertwined. The biggest brands embraced the use of AI tools years ago, solidifying their dominant positions. Of course, more brands are projected to also join the trend. Technology is constantly advancing, making AI more affordable and user-friendly. Now, even small businesses and startups with modest budgets can […]

Have you ever wondered how some brands manage to create unforgettable events that everyone talks about? Take Ballantine’s Golden Hour Massive Pop-Up in Asia, for example. This event is turning heads everywhere, and it’s not just because of the exclusive launch. So, what’s their secret? And more importantly, how can you use similar strategies to […]

Imagine a brand celebration that becomes the talk of the travel hub; an event that leaves customers satisfied, actively engaged, and excited. This is exactly what happened recently when Ardbeg partnered with a travel retailer to create a unique, interactive experience. This celebration marked a historic first for the brand, venturing into a new market […]

So, what’s that one secret behind a successful campaign? It’s simple. Adding extra value to your customers’ purchases, making their shopping experience more memorable. In Taiwan, we saw this concept beautifully carried out by Ardbeg with their latest promotion for the Smoketrails Côte Rôtie Edition. If you’re wondering how you can create a similar impact […]

If you’re looking for one of the most incredible strategies to grab customers’ attention and create excitement around your products, then prize contests should be your next move! For customers, prize contests are a chance to win big. This desire to win is what drives them to get more interested in what you offer. A […]

There’s this exciting new promotion that’s been making waves recently. It’s the partnership between Soreen, the well-loved UK malt loaf brand, and Forest Holidays — the “Find a Golden Lunchbox Loaf” campaign. This campaign adds a fun twist to buying Soreen’s Lunchbox Loaf multipacks but also gives families a chance to win an unforgettable holiday […]

Cultural celebrations like the Year of the Dragon provide many chances for innovative marketing campaigns. These events tap into a deep well of tradition and symbolism, which creates a powerful platform for brands to connect with consumers on a deeper level. Imagine capturing the excitement of the Year of the Dragon to propel your brand […]

The fear of missing out is, by far, one of the major driving forces behind the purchasing decision of over 60% of consumers, and brands are cashing in on this through limited-edition products and strategic brand collaborations. The fear of missing out is, by far, one of the major driving forces behind the purchasing decision […]

Pop-up shops have since taken over the retail world. They have changed the way brands engage with customers, as they offer a unique blend of experiential marketing and direct sales. Designed to create a buzz, build brand awareness, and provide a memorable shopping experience, these temporary stores are the way to go! Sol de Janeiro […]