Branding

The world is now, more than ever, so fast-paced that it’s mostly difficult to grab people’s attention. For businesses in retail stores, it has never been harder to stop shoppers in their tracks and grab their attention. So, how do you capture the attention of consumers and shoppers? Easy. Use pop-ups! Pop-up shops have become […]

A recent heartwarming campaign called ‘Share the Warmth’ has been making waves. This campaign, launched by Quaker, the well-loved oats brand, was launched to help those in need during winter, providing a warm breakfast. This simple but thoughtful initiative worked wonders on Quaker’s brand visibility. Here’s how this campaign is making waves and why it […]

We’re curious to know: have you been to a store that feels, well, boring? Like the products on the shelf are the same old ones you see every time you walk in. No excitement whatsoever? Yeah, us too. Disappointing shopping outings like these are why we went in search of stores that feel more like […]

Nivea is a name loved by millions, having been around for over a century. Their famous blue tin has become a symbol of trust and quality. As Nivea celebrated its 110th anniversary, they decided to refresh this classic design to reflect a modern Swiss identity. This move teaches us a lot about what makes a […]

Mondelez has taken the travel retail world by storm with its new ‘Say It With Milka’ campaign. Launched in February 2024, this campaign not only brings a delightful range of Milka Gifting Pralines but also shows how brands can connect with travelers through personal and engaging experiences. The Magic of Personal Touch Have you noticed […]

Have you ever witnessed a marketing campaign that stopped you in your tracks, a dazzling display that doesn’t just sell a product but also gives customers an experience to never forget? If you have, then you have the perfect picture of what L’oreal Paris achieved with their pop-up for their Age Perfect Nectar Royal Cream. […]

How do brands truly come alive? If this is the question you’re asking, then you should be looking to the benefits of experiential marketing for answers! Experiential marketing is that innovative strategy that has the power to breathe life into your brand. All you have to do is create interactive and immersive experiences that leave […]

The world of retail marketing is evolving, and pop-up experiences are at the forefront of this change, offering exciting experiences for shoppers on the go. These installations are a cost-effective way for brands to connect with consumers and create a buzz around their products. But what makes pop-ups so effective? Think about it: they’re here […]

Imagine captivating travellers with a flawless blend of online and physical shopping experiences at airports. That’s the power of travel retail marketing! It’s all about creating a memorable and convenient way for busy travellers to shop while they wait for their flights. But how do you stand out in a crowded marketplace, especially when it […]

For a brand that has been creating amazing skincare products for 172 years and rolling out successful marketing campaigns, Kiehl’s has well-earned their respect. In this post, we’ll once again explore one of their amazing pop-up concepts – Kiehl’s Skincare Campus! With the Skincare Campus, Kiehl’s is not just trying to sell its products; they’re […]