Branding

The concept of Gift with Purchase (GWP) in marketing is that brands offer customers a free gift when they buy a specific product or reach a spending target. The gifts are usually designed to add value to consumer’s purchases. For example, “free skincare kit with any $500 purchase”. GWP are important because they help brands […]

Every business wants to make sales. But sometimes, making sales is more complicated. This is why business owners are always looking for effective marketing strategies to help them increase sales and take their brands to the next level. Of those frequently used by brands, the Gift-with-purchase strategy remarkably stands out! GWP is a sales promotion […]

Pop-ups are temporary stores that serve important strategic marketing functions like helping brands increase sales and build awareness. In the past, pop-ups used to be small outposts of existing in-store brands. However, they’ve evolved in recent times into valuable, often bold standalone temporary stores for retail businesses. It would be rare to walk through global […]

Visibility plays a key role in impacting consumer perception and buying behavior. In the competitive retail industry, product presentation can significantly influence purchasing decisions. Retailers and business owners must focus on their customers’ experiences, presenting merchandise in a way that engages their imagination and persuades them to buy. Dewar’s Double Double Stone Toasted is our […]

If you’re trying to make your retail space successful, one element is even more important than the product you sell — the retail store design itself! Deciding which items to go in which aisles, which blend of colors to use, and what location the space stands (or doesn’t stand), helps determine how customers feel and […]

In travel retail, travelers are potential customers. But how do you win them over considering the number of other brands vying for their hearts and money, too? This is a challenge that most brands face every day. And while some brands are clueless about what to do, others know and use killer strategies to stay […]

Exclusivity in marketing is a strategy that creates more value and desirability around a product, service, or experience. When a product or service is exclusive, customers see it as more appealing and tend to go after it more than they would the normal ones. This post will discuss Armani Beauty’s festive gift house retailtainment at […]

Prada’s newest pop-up store in Hainan is causing a stir with its lively and interactive spring gift-giving promotion. Tailor-made to captivate and retain customer interest, Prada’s innovative digital experience at the pop-up store showcases the brand’s dedication to improving customer engagement through cutting-edge strategies. But what if you could implement similar strategies in your own […]

We’re all consumers. And as consumers, our purchasing decisions are mostly driven by objectives and incentives. Therefore, to win the battle for consumers and get them to engage, brands offer them a gift when they meet certain purchasing requirements. This strategy is known as the Gift With Purchase marketing. A well-planned and implemented Gift With […]

Just like Toblerone did with their special Eid al-Adha sleeves, eye-catching packaging can be a game-changer for your holiday sales! Think about it: during festive seasons, people are actively looking for gifts, and attractive packaging is the first thing that grabs their attention.  So, how can you use packaging to turn your brand into a […]