You deserve a break. A delicious, relaxing break. And what’s better than a break with Oreo?
Oreo and Microsoft have teamed up to create a new initiative called Oreo Thinvites. Oreo Thinvites are 15-minute snack breaks that are scheduled directly into your calendar. That’s right, your calendar. So you can’t forget to take a break, and you can’t feel guilty about taking one.
Oreo and Microsoft know that snack breaks are important for employee productivity and well-being. When you take a break, you’re able to come back to your work refreshed and focused. And what better way to enjoy a snack break than with a delicious Oreo?
This collaboration is also a great way for Oreo and Microsoft to reach their target audiences. Oreo is targeting adults with its Thins cookies, and Microsoft is targeting businesses with its Office 365 productivity suite.
Here are four reasons why the Oreo Thinvites concept is a great idea for your next marketing campaign:
1. It’s Relevant and Timely
The Oreo Thinvites concept is relevant to today’s busy professionals who are constantly juggling multiple projects and deadlines. It’s also timely, as it comes at a time when employee burnout is on the rise.
2. The Power of Brand Synergy
Oreo and Microsoft are two big brands working together to make customers happy. The limited-edition Oreo Thins snack pack with Clippy, the beloved Microsoft mascot, is a fun way to remember the past. And Oreo emojis for Microsoft Teams? That’s a great marketing idea.
The Oreo Thinvites concept is scalable because it can be adapted to any brand or industry. For example, a fitness brand could offer Thinvites for healthy snack breaks, or a clothing brand could offer Thinvites for fashion breaks.
In addition, Thinvites could be used to promote special events or product launches.
4. Engaging Content for Your Audience
The Oreo Thinvite sessions promise playful content, like the adorable “Return to the Pawfice” video featuring office puppies. This approach not only entertains your audience but keeps them coming back for more. Plus, it’s a great way to build brand loyalty and create positive associations with your brand.
The Oreo Thinvites concept is a great example of how two brands can team up to create a unique and engaging marketing campaign.
If you’re looking for a new way to promote your brand, consider partnering with another brand to create a Thinvites campaign of your own.
Fortunately, you don’t have to look too far. UCT (Asia) is here for you! We can help you develop a creative concept for your marketing campaign and track the results to ensure that it’s a success.
Contact us today to learn more about how we can help you create a campaign that will boost your brand and engage your customers.