Have you ever wondered what it takes to create a successful marketing campaign? Look no further than the Super Mario-themed Oreo cookies recently released in the U.S. market!
This campaign by Oreo was a huge success, and there are a few essential marketing hacks that brands of all sizes, including yours, can learn from.
The Super Mario-themed Oreo cookies are a limited-edition release that features 16 different designs based on characters and power-ups from the popular video game franchise. Each pack of cookies included a random assortment of designs, which kept consumers coming back for more.
In addition to the designs, the Oreo x Super Mario campaign also featured a social media challenge that encouraged consumers to stack Super Mario hero cookies atop a Bowser villain cookie on the edge of a milk cup until the cookies toppled into milk. This challenge was a fun and engaging way to get consumers involved with the brand, and it helped to generate a lot of buzz around the product.
1. Partner with a Popular Brand
One of the key reasons the campaign was so successful is because Oreo partnered with a popular brand. Nintendo’s Super Mario franchise is one of the most beloved video game franchises of all time, and partnering with it helped to generate a lot of excitement and interest in the product.
2. Create a Unique and Engaging Product
Another reason why the Super Mario-themed Oreo campaign was so successful is because it created a unique and engaging product. The cookies were delicious, and the different designs were fun and collectible. This made the product something that consumers were excited to buy and try.
3. Use Social Media to Engage with Consumers
The Oreo x Super Mario campaign used social media to engage with consumers in a fun and engaging way. The social media challenge was a great way to get consumers involved with the brand and to generate excitement around the product.
4. Offer Limited-edition Products
Limited-edition products can be a great way to generate excitement and urgency among consumers. The cookies were only available for a limited time, which made consumers more likely to buy them before they were gone.
5. Create a Sense of Community
The Oreo x Super Mario campaign created a sense of community among consumers. The social media challenge encouraged consumers to work together to defeat Bowser, and the limited-edition product gave consumers something to bond over.
The campaign was a huge success, and these are a few key marketing hacks that brands can learn from. By partnering with a popular brand, creating a unique and engaging product, using social media to engage with consumers, offering limited-edition products, and creating a sense of community, brands can create successful marketing campaigns to help them reach their target audience and achieve their business goals.
Are you looking to promote your product? Ready to create a successful marketing campaign like the Super Mario Oreo cookies campaign? Let UCT (ASIA) help you!
We specialize in the production and design of promotional products. We also specialize in planning and executing the perfect marketing campaigns for brands across the world. With us, rest assured that we can help your brand reach great heights.
Contact us today!