Royal Salute Whisky Point of Sales Collection at Sydney Airport – How Can This Expand Sales? 

When it comes to luxury whisky, only a few names command as much reverence as Royal Salute. The renowned whiskey brand has been leveraging airport marketing through the years.

Now, in an extraordinary collaboration between Heinemann Australia and Pernod Richard Global Travel Retail, the iconic Royal Salute Collection has made a grand entrance at Sydney Airport, marking a significant milestone for this distinguished brand. 

As our team members passed through the Heinemann Sydney Departure Mega B store, we spotted this spectacular collection of luxury whiskies and an excellent point-of-sales display that left us in awe.

How Can Royal Salute Airport POS Collection Expand Sales?

The Royal Salute collection unveiled at Sydney Airport is a testament to the brand’s unwavering commitment to craftsmanship and luxury. The big question, however, remains – how can this strategy help the brand record massive sales? Let’s find out! 

1. Round the Clock Brand Messaging

The exclusive Royal Salute POS display, strategically positioned in the ever-active environment of the Sydney airport, guarantees that the brand’s message is always available to travellers. Regardless of the time of day or night, Royal Salute’s prominence persists, capturing the attention of a diverse, global audience.

This consistent visibility heightens the brand’s recognition and increases the likelihood of travellers connecting with its exquisite whisky offerings, making it a powerful marketing asset with timeless reach.

2. Appeals to a Wide Range of Travellers

Airports serve as a global crossroads, welcoming individuals from various corners. Therefore, this strategic positioning of Royal Salute’s Point-of-Sale collection is a brilliant move that capitalizes on the enormous amount of travellers welcomed at the Sydney Airport. This international demographic presents an exceptional opportunity to enhance the brand’s exposure.

Furthermore, Royal Salute’s premium whisky collection caters to this diverse audience and offers a taste of luxury and exclusivity. It becomes a symbol of hospitality, inviting travellers to savour the brand’s creativity and carry a piece of its legacy to their destinations.

3. Unparalleled Craftsmanship

The Royal Salute whisky POS collection at Sydney Airport illustrates the brand’s dedication to making exquisite whiskies and creating luxurious experiences. The collection includes limited edition bottles crafted with great care and attention to detail.

Take, for instance, the Royal Salute Art Edition – Forces of Nature, a breathtaking 53-year-old blend housed in a handblown crystal decanter decorated with intricate engravings and 24-carat gold leaf. Then, there’s the Royal Salute House of Quinn by Richard Quinn, a collaboration that flawlessly blends fashion and whisky.

These whisky creations represent the pinnacle of craftsmanship, elevating the brand’s prestige and enticing travellers to embark on an extraordinary journey through the world of Royal Salute.


Airport POS strategies offer a unique platform for expanding sales by capitalizing on global exposure, limited-edition strategy, strategic partnerships, and offering exceptional products.

Like Royal Salute, you, too, can create a compelling retail environment for your brand that entices travellers to invest in your products. All you have to do is partner with UCT (ASIA) and let us drive your brand to greater heights!

Our services include creating outstanding marketing campaigns, and POS displays that convert. Want to get started? Contact us immediately!

Posted in