Scan, Wish, Win: Oreo’s 110th Birthday QR Code Marketing Revolutionizes Consumer Engagement in Canada!

The benefits of QR codes are undeniable. They streamline the customer journey, seamlessly bridging the gap between physical and digital experiences. With a simple scan, you can whisk potential customers away to a targeted online destination – a website, a contest landing page, or even a downloadable loyalty program that boosts repeat business.

But how can you leverage this technology to truly captivate your audience? Look no further than Oreo‘s recent marketing campaign in Canada, a perfect example of how QR codes can revolutionize consumer engagement.

Take Oreo’s QR code strategy for example. Oreo’s Canadian birthday bash used QR codes on special edition Chocolate Confetti Cake Cookies packaging. Scanning the code whisked users to the “Never Stop Wishing” contest microsite, eliminating manual entry and boosting participation. Furthermore, eye-catching in-store displays with QR codes also amplified the campaign, smoothly connecting physical products to the online contest.

4 Benefits of QR Codes in Your Marketing

Oreo’s campaign masterfully highlights the numerous advantages of incorporating QR codes into your marketing strategy. Let’s discuss these five key benefits you can harness for your own business:

Seamless Integration

QR codes bridge the gap between offline and online marketing effortlessly. Imagine a customer browsing your eye-catching product display in a store. A strategically placed QR code allows them to instantly access additional information, exclusive offers, or even participate in interactive contests – all with a quick scan using their smartphone.

This eliminates the need for them to manually type in a URL or search for a specific website, creating a frictionless and engaging brand interaction.

Measurable Engagement

Unlike traditional marketing methods, QR codes offer valuable data and analytics. Each scan provides insight into customer behaviour that allows you to track campaign effectiveness and understand your target audience better. This data can be used to refine future campaigns, ensuring you reach the right people with the right message at the right time.


QR codes are a budget-friendly marketing tool. Creating and implementing them is significantly cheaper compared to traditional print media. Additionally, QR codes can be easily integrated into existing marketing materials, eliminating the need for costly redesigns.

Versatility Across Platforms

QR codes are incredibly adaptable. They can be seamlessly integrated into various marketing materials, from packaging and product displays to print advertisements and even social media posts. This versatility allows you to reach your target audience wherever they are, maximizing your marketing reach and impact.


Oreo’s “Never Stop Wishing” campaign demonstrates the power of QR codes in driving consumer engagement. By strategically implementing this QR code strategy , you can streamline your marketing efforts, gain valuable customer insights, and create interactive experiences that captivate your audience.

Work With UCT (Asia)!

If you’re looking to leverage innovative marketing solutions like QR codes to elevate your brand and connect with customers in a meaningful way, look no further than UCT (Asia)! Our services include QR code generation, campaign management, and in-store display organization. 

Contact us now to unlock the potential of QR codes to revolutionize your marketing strategy!

Posted in