Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
The main reason for packaging liquor was originally to keep the product safe inside. However, things have evolved over the years and drink brands now use packaging not just to offer protection, but also as a creative marketing tool. Other modern uses of packaging include attracting customers’ attention and standing out in the market. These […]
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Surely, we all love to receive gifts, don’t we? Gifts have a way of sparking the truest form of happiness for many, which is why leading brands have seized the opportunity to use gifts to entice customers. For customers, a gift accompanying their purchase is always a welcome idea especially when they already planned to […]
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So much has changed in the retail market in the past few years. Before now, a retail store was usually known for the sale of a particular type of product. Nowadays, goods of varying types are sold in one retail store, thereby raising the competition level. Due to the fierce competition, it is now easier […]
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The clothing industry has grown increasingly competitive. So, standing out from your competitors and increasing your sales revenue could prove a difficult task. Therefore, it is important to employ innovative ideas for your T-shirt packaging. This is where custom cardboard tube packaging comes in. What Is Custom Cardboard Tube Packaging? If you want a packaging […]
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Indeed, the alcohol industry has been on a steady rise for years. Consequently, the competition level in the industry keeps booming at an extreme rate. Hence, to attract attention to your brand, there’s little or no room for mediocrity in your marketing strategy. On our recent visit to Hong Kong, we sighted this in-store display […]
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The use of wood for product packaging has long been practiced. For decades, its usage has evolved through technology, playing significant roles for industrial and marketing purposes. On a recent visit to Montenegro, we discovered Barsko Zlato’s grand in-store wood packaging. Amongst the features that caught our fancy are the inventive product packaging and its […]
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Have you ever struggled to choose a creative promotional product that’s different from the commonly used items available? Do you want unique ideas you can work with? Custom amplifiers offer a breath of fresh air. This is why Jägermeister in the USA creatively came up with this innovative wooden mobile amplifier. Using these amplifiers appeals […]
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Advertising a whiskey, like any other promotion, is usually a challenging task. The growing competition in the liquor industry ensures that whisky brands look to modify their strategies to stand out from the rest. Depending on how noteworthy it is made, the gift with purchase concept remains a relevant marketing strategy that continues to be […]
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Everyone loves to get exciting deals when they purchase their favorite alcoholic drink. So, treating your customers with a special promotional gift set is a great way to grab their attention and boost sales. For this reason, it is important to promote your brand by incorporating an item that complements your main selling product. Benefits […]
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All brands work tirelessly to improve their marketing strategies in different ways. From online marketing to outdoor advertisements, these brands are doing their best to raise their efforts. However, one form of marketing that’s popularly utilized is the use of promotional products offered to customers. Thus, this article focuses on the UCT (Asia) featured Colgate’s […]
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