Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Johnnie Walker is at it again with something special. This time, the liquor brand surprised customers with a glamorous GWP campaign, offering promotional luggage tags to lucky shoppers in their Johnnie Walker Blue Label promo. What Is This Promo About? In this promo launched in a Dubai airport, Johnnie Walker offered travelers a remarkable shopping […]
Read MoreSo many people are constantly on the move. Putting your brand out there, therefore, requires capturing the interest of this ever-travelling audience. Hence, consider including a trunk organizer on your list of outdoor promotional ideas when planning your next marketing campaign. Because they are so practical, these promotional items are one the most useful attachments […]
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Imagine you’re a shopper who goes into a store for liquor products and on stepping in, there are tens of products from different brands laid before your eyes. This can be overwhelming, right? Now that’s from the perspective of a buyer. So, from your perspective as a liquor brand that’s trying to sell its products […]
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Just like every other festive period, the Christmas period is always significant for businesses as it is a time that’s heavy with a lot of sales and promotions. For this reason, bespoke packaging always has a key role to play in this festive period. Indeed, packaging can be the deciding factor between an outstanding brand […]
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The liquor industry is indeed a highly competitive market, therefore if you own a liquor brand, it is important to constantly seek new ways to separate yourself from the rest. While it is not easy to achieve this feat, it is not impossible either. With many other brands using promotional products like branded bottle openers, […]
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Organizing a competition is a common marketing strategy used by brands to gain customers, build interest and advertise products and services. Hosting a contest can help increase brand awareness and improve customers’ engagement with your brand. It’s no surprise that brands in different industries now choose contest marketing as their next strategy. Grant’s Whisky is […]
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It’s another Christmas to ramp up your sales for the year! Right now, we know you might be worried about how to advertise your products to scale up your sales! But do you think advertising is somewhat expensive owing to the cost that might be incurred at the end of the Christmas season? That is […]
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Every brand has one goal which is to be at the top rung of the ladder in their industry. However, due to several reasons, achieving this goal couldn’t be more difficult. Amongst the challenges facing brands, competition between other brands tops the list. To beat this competition, brands have to get creative and innovative with […]
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Let’s begin by talking about promotional tools. You see, promotional tools are a creative means of marketing your goods and services as a brand. They’re quite useful when it comes to making more people know about your brand, which in turn affects your brand positively. There are several available promotional tools, but it is always […]
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The retail market as we all know is a busy one, especially for liquor brands due to the ever-growing number of competitions. Hence, promoting your liquor brand can be quite a task. However, one way to stay on top of the marketing game is through POS displays. Indeed, POS displays are a crucial aspect of […]
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