Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
One of the most productive methods of marketing your brand is by investing in promotional products. This method has now become a very popular and effective way of making your clients feel appreciated. Using branded mugs and tote bags as promotional items is not a new strategy in marketing, as it has proven over time […]
Read More
Have you ever heard of the word “ NFT marriage certificate”? As usual, Unilever’s Close Up has brought up its marketing game with a mind-blowing campaign that has come to amaze its customers. Unilever, a world-class company that has won its top position by drafting unique ideas and campaigns that startle customers every time, has […]
Read More
IHG Hotels and Resorts recently confirmed a multinational partnership with Unilever, a renowned organization based on consumer products. This partnership is to help change small-scale bathroom items to larger sizes in more than 4,000 hotels. To fulfill its promise of eradicating the use of small-sized bathroom items before the end of 2030, IHG Hotels and […]
Read More
Using gifts for promotions has become a popular strategy to improve sales in the alcohol industry. With the industry growing rapidly, brands are being creative with strategies to ensure their merchandise is exceptional by utilizing complimentary gift packs. A branded gift pack Is a great strategy to establish a promising relationship with your customers. It […]
Read More
Lipton, a Yellow Label Tea and a British tea brand founded by Sir Thomas Lipton, is known for its rigorous and strategic marketing campaigns, which are accountable for its exponential growth in the beverage market today. Lipton’s POS has a high chance of converting a visitor to a long-term customer and can spur existing customers […]
Read More
It can be a lot of work upgrading your business, as it not only requires using social media. Your brand requires the proper advertising that works without much stress and has been proven effective for years. Promotional merchandise represents that strategy capable of causing a major rise in your business. Promotional products come in different […]
Read More
San Miguel beer is produced by the San Miguel brewery—the twelfth largest brewery in the world. A subsidiary of San Miguel Corporation, It is the largest beer brand in the Philippines and Hong Kong. It is the oldest beer brand in the Philippines, exported to over 38 countries, including Europe. San Miguel Beer gave out […]
Read More
Rexona, an amazing Unilever’s deodorant brand, sold under different names in various countries and marketed under names such as Degree and Shield has decided to showcase its transformation ability and agility. Unilever recently introduced the world’s first inclusive deodorant for those with disabilities through its Degree Inclusive campaign. Why People With Disabilities? People with disabilities […]
Read More
Towels are found everywhere. It is normal to see them in many places; in the kitchen or washroom of homes, lodges, or eateries. Towels serve varying purposes; some are used in business environments, while others are relied on for sanitary measures. As a result of their versatility and growing importance in our daily business, more […]
Read More
Promotional merchandise of varying kinds is perfect for creating a buzz around your business, as they are an excellent physical representation of your brand. However, the choice of products to go with can prove a difficult task. This could result from uncertainty regarding which merchandise will suit your clients and customers most or because you […]
Read More