What do you do to stay abreast of the market? Do you reside just in a place and allow others to take the place of reckoning? Perhaps, do you just keep your fingers crossed hoping your brand would grow someday without taking a step forward? Come off it and dust yourself up because it’s time to thrive in the market!
Our team got a surprise for you! With joy, we present to you a perfect marketing strategy from Jack Daniels! Interested to know more? Then enjoy as we unwrap this special package!
Jack Daniels a famed whiskey brand has brought the liquor industry in the UK to a standstill with its enviable contest! Puzzled by this? Watch as Jack Daniels tactic won the souls of so many shoppers in the UK!
Jack Daniels Smart Marketing Tactics
This promotion is not the regular promotional campaign you see. This time Jack Daniels is restricting certain groups of people. These sets of people include juveniles below 18 years of age, employees and immediate families of promoters. Each entry has a unique code and by purchasing a Jack Daniels auctioned product, you avail yourself of the opportunity of winning a prize. What are these prizes?
There are about 5,625 branded bar merchandise to be given away as promotional prizes during the contest. These include; Jack Daniels drinks carts, neon lights, branded shot glasses and branded promotional t-shirts. Also, all valid entries are still qualified to win 1 of 5 Bespoke home bars with Jack Daniel’s. The chart of prizes is innumerable!
How Jack Daniel Remained Unparalleled In The Liquor Industry In The UK!
So many lessons can be learned from this promotional strategy. The list is inexhaustible! Nonetheless, we have highlighted a few of them below;
1. An Invincible Collaboration
Newbies are usually scared of collaborating with big and renowned grocery stores. They prefer to be in their shell and do their best. Note that your best is not enough if your business is unable to compete with great brands in your industry. Learn from Jack Daniels who collaborated with big retail stores in the UK.
Large retail stores have so many shoppers patronizing them and having your products displayed in these renowned stores is a win for both you and the retail stores.
2. Brand Awareness With A POS Display
POS displays are just as beautiful as the products they represent. Customers are mostly attracted by what they see and POS displays are sure to represent you well. From glaring colours to the strategic positioning of POS displays, be rest assured to create top-notch publicity for your products.
A look at Jack Daniels’s indoor FSDU display is as elegant as beholding the products for sale. The black colour of the POS display has a glamorous appeal that rhymes with the aura of the retail store thereby spurring customers into action.
3. Customized Gifts
It’s our nature to love gifts. Gifts adorn the mind with gratification. Jack Daniels’s promotional gifts are just ineffable. These millennia gifts are not just beautiful but practical.
A glance at the premium bespoke bar bar can make customers break the bank just to purchase a Jack Daniels and talk of the custom designs on these gifts, shoppers would not let go of the contest.
4. Unusual Promotional Contest Tactics
So different from the conventional mechanics of promotion is Jack Daniels’s quintessential promotional contest. With the promotional raffle draws and giveaways, every customer is carried along. This mind-blowing contest is a must for all gift lovers and we are sure everyone is a gift lover!
Closing Remark,
Take your business to the sky and horizons. Make the best sales and get the best patronage by trying out new promotional strategies like Jack Daniels. Leverage competitors with the smartest business merchandise. Sure to promote your brand with the lessons learnt from this promotional campaign.
How Can UCT (Asia) Be Of Help?
Everything that matters most to your business, matters more than ever to us at UCT (Asia).
We specialize in helping brands both old and new, foster their sales and publicity with our amiable services. We help brands customize, design, manufacture and propagate promotional products.
Contact us today at UCT (ASIA)!
