Search Results: promotional
Carlsberg saw its first beer brewed in November 1847, and the first export also began in 1868 with one barrel. This brand has been a giant in the market due to clever marketing and promotional promos like what was spotted in Chinese supermarkets_ with Carlsberg’s’ clever on pack drink promotional object which rewards purchase with […]
Promotion gifts are real products that promote business. Many companies avoid giving a promotional gift, and in their argument, they don’t have time to follow, gauge and document their clients’ behaviors, but regardless they are offered these services because the benefit is way better. Recently, Red Bull has been giving customers promotional items, including caps, […]
The competition in the alcohol business is intense, and several brands are tightening up their game with promotional items, and Bacardi is not left out. Bacardi uses a lot of customized point of sale items, of which the customized bar stool is astonishing. The appealing bar stool stands out in the On Trade establishments. Why […]
A common misconception that many business owners are now realising is that “low wage” doesn’t necessarily result in “low skill”. As such, there are many people who are leveraging partnerships with overseas manufacturers and suppliers like China. This resulted in an attractive blend of lower costs, high-quality capabilities, investor-friendly policies, and a larger market. That […]
In the world of sourcing, procurement, and logistics there is a multitude of different abbreviations and terminology being thrown about – so it’s no wonder why many people who are new to the industry end up feeling a little lost and overwhelmed. For example, what’s the difference between direct and indirect procurement? Is there an […]
The promotional products industry in Asia is big, and it’s not going anywhere. As promotional products become more popular, the promotional product industry will continue to grow. But with growth comes problems. Namely, how do you get noticed? How do you get your promotional products into the hands of people who might want them? And […]
Are you hoping to try and make your brand stand out a bit more? Are you incredibly proud of your brand and products/services, but worry that you aren’t getting quite as much recognition as it deserves? If so, then we may have just the solution for you: using premium branded merchandise to boost your brand […]
Procurement Process – Phase Three: Procurement is no simple thing It is an ever-changing beast that is made up of many parts-one that is difficult (though not impossible) to tame. Over the last two pages, we have covered our entire procurement process. In phase one we talked about things like design, engineering, and prototyping. This […]
Procurement Process – Phase Two: Again, the procurement process is both long and complicated. We have covered the early stages of the procurement process in phase one, and will now be moving on to sourcing, procurement, merchandising, and mass production. The second phase is more focused on the client/vendor relationship. In phase one, the foundation […]
Procurement Process – Phase One The procurement process is a long and complicated one It has a great number of different aspects, each handled by skilled professionals, brought together in a procurement team. With every cog in the machine well-oiled and turning as intended, the procurement process can be optimised and efficient. However, should you […]