When promoting spirits and beverages, having a captivating pop-up display can make all the difference in stealing the limelight and attracting the target audience. A glamorous pop-up display can enticingly showcase your drinks, making them more desirable to customers and increasing the likelihood of a sale.
How do you create an effective pop-up display that compels sales? Let’s learn from Glenfiddich’s glamorous perpetual collection pop-up.
Glenfiddich, the world’s leading single-malt Scotch whisky brand, launched an immersive pop-up at Taoyuan Airport to showcase its Perpetual Collection, a channel-exclusive collection of four single-malt whiskies.
The pop-up is a feast for the senses, with a motion sensor-activated animation that tells the story of the Perpetual Collection, a tasting bar where travellers can Sample the four whiskies in the collection, and a personalisation service that allows travellers to customize their purchases with a written message.
Our team recently spotted this glamorous pop-up from the brand, piquing our curiosity about what makes it an effective marketing concept.
Incorporating visually appealing elements, such as eye-catching signage, colorful digital artwork, or distinctive props, can generate a buzz around your drinks, attracting visitors. Customers will link your brand with a favorable experience, which can increase brand recognition and loyalty.
Here are the factors that make Glenfiddich’s pop-up outstanding:
1. Immersive Storytelling
The pop-up features a motion sensor-activated animation that tells the story of the whisky collection in a visually engaging and informative way. This is a unique and effective way to communicate the brand’s message and connect with travellers emotionally.
2. Interactive Tasting Experience
The pop-up features a tasting bar where travellers can sample the four whiskies in the Perpetual collection. This is an excellent way for travellers to learn about the different whiskies in the collection and find the one they enjoy most.
3. Exclusive Products
The Perpetual Collection is a channel-exclusive collection, meaning it’s only available in travel retail. This makes the pop-up an attractive destination for travellers who are looking for something special.
4. Convenient Location
The pop-up is located in Taoyuan Airport, one of the busiest airports in Asia. This makes it a convenient destination for travellers who are passing through the airport.
5. Personalisation Service
The pop-up offers a personalisation service that allows customers to customise their purchases with a written message. Customers can add a personal touch to their whisky with a simple QR code scan, making it an ideal gift.
The Glenfiddich Perpetual Collection pop-up is a successful example of how brands can use immersive experience to engage with travellers and promote their products. The pop-up is well-designed and executed and offers unique features that stand out from other retail experiences.
At UCT (ASIA), our top priority is to help you create high-quality displays that deliver tangible results. We realize how important it is to develop effective product displays for generating sales and increasing brand awareness. That is why we specialize in creating custom point-of-sale displays that are suited to the unique requirements of each of our clients.
Want to create pop-up displays of any kind to help your brand stand out? Then, let UCT (ASIA) help you!
Contact us today to get started!