Holiday seasons are special seasons for every business. They’re a special period where business activities are at their peak, with different brands launching one marketing strategy to another.
Due to the fierce competition to win customers over, brands must be exceptional with their marketing gimmicks. And this is where you’ll see top brands excelling way ahead of their peers.
One such brand at the peak of its power in this regard is Oreo, the popular sandwich cookie brand. Luckily, we saw this amazing Oreo product and thought what a fantastic idea it was!
When you think of a clever and creative idea that captures the feeling of the holiday season, then think of Oreo’s Cookie Decorating Kits. With these decorating kits, you can decorate Oreo cookies in a fun way.
These fun activities, which can be enjoyed with friends and family, create pleasant memories this holiday season!
This creative idea by Oreo offers several valuable marketing lessons. Below are some key takeaways:
1. Tapping Into Seasonal Demand
Holiday seasons come with a surge in demand for products and services. Therefore, brands must tap into the excitement and anticipation of the season by offering holiday-themed products. This will generate increased interest from customers and drive massive sales during this period. Oreo’s cookie decorating kits are perfect examples of how to tap into seasonal demand.
2. Product Differentiation
At a time when most brands are offering similar products, a top hack to recording more sales is to stand in a world of your own where you offer something different. Oreo employed this hack by offering the cookie decorating kit that sets them apart from competitors and helps them gain a competitive edge in the market.
3. Product Packaging
Your packaging is the first chance you have to impress customers, and sometimes, it can end up being the only chance you have. Therefore, you must capitalize on your packaging to get the much-needed customer’s attention.
The Oreo Cookie Kit comes in convincing packaging that contains all the necessary tools for the fun activity. It also has a captivating design and vibrant, eye-catching colours.
4. Engaging Experience
Imagine you have to choose between two similar products. One comes the regular way and the other offers a fun and interactive experience. Tell me, which one would you choose? I bet you’d pick the latter! This is because it engages you and gives you an unforgettable experience.
This is what Oreo did with their Cookie Decorative Kits.
Are you trying to boost your brand by leveraging seasonal demands and creating fun and intriguing experiences for your customers? Implementing this strategy by Oreo can help you!
Oreo has laid the marker, it’s now time for you to take charge of your brand’s growth by implementing these key takeaways.
Do you want to fast-track the process of implementing this strategy by Oreo? Then, you need to come on board with UCT (ASIA)! Our services include everything that brings success to your brand such as product manufacture, design and customization, POS designs, product packaging, and lots more!
Contact us today to get started!