Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Beerlao’s branded products are numerous and can be found in homes and offices in Laos. Umbrellas, bottle openers, ice buckets, and beer glasses are only some materials with the Beerlao logo printed on them and coloured with the yellow, green and red colour of the Beerlao brand. The use of branded products for marketing is […]
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A napkin holder will save you from the stress of dealing with unorganized and scattered tables. Beerlao as a brand is informed that bar tables must be kept tidy, particularly during special occasions with Beerlao’s drinks. And that’s why Beerlao’s napkin holder is an effective marketing tool in bars, as it helps to style up […]
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Purchase with Purchase (PWP) is a promotional tool in which a discount is offered on another product provided that the customer buys the first product. Marketers use it to boost sales of a product. For Carlsberg, sponsors of the English football club Liverpool FC, the PWP tool has more effective uses than boosting sales. Carlsberg […]
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In the world of alcoholic beverages, Bacardi is a top brand that has maintained its leading position due to its marketing strength. Although the competition in the liquor industry is quite high, Bacardi has been successful in expanding its customer extensions. One of the incredible ways they boost sales is with this product packaging design […]
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The ‘find the keeper and win instantly’ campaign, set off by Bud Light in partnership with Tesco, embodies the mission of Anheuser-Busch, the founders of Bud Light, to create a future in which everybody participates in the celebration. Bud Light, created in 1982 in the city of Saint Louis, Missouri, is a light lager beer […]
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Packaging is an important part of any company’s branding and marketing strategy. It is the first thing that customers see when they buy a product, and it can be used to create a positive or negative impression. That’s why it’s important to use packaging that is not only attractive but also sustainable. The Talisker Skye […]
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We all love receiving gifts and hardly will you see someone who dislikes gifts from family, friends, or colleagues. However, a gift from your favorite brand is an action that solidifies loyalty and also brings new customers on board. Many brands today are using gift with purchase marketing strategies; an example is Jagermeister’s custom design […]
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Reusable cups were integrated into the Starbucks merchandise to save customers money while protecting the environment from more single-use plastic cups that are not recycled. Starbucks has committed to decreasing wastage from paper cups by 50% in the next decade. To accomplish this, Starbucks offers a 10% discount to customers who buy a beverage with […]
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Jack Daniel has decided to gain shoppers’ interest in the UK with the custom-made barrel pen pots. It is a fact that we have thousands of businesses that continuously create different ads on every advertising platform that exists, such as; the newspaper, billboards, social media apps, and even the radio. So, how do you stand […]
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Coca Cola knows that the best way to push their marketing efforts is through promotional gifts. By giving customers free products and samples, they are more likely to become loyal to the brand. With a massive range of products available, there’s something for everyone. Coca Cola’s gift-giving strategy is twofold. Firstly, they focus on giving […]
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