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Is it important to boost your organic reach as a brand? Yes! Is it an easy task? Definitely not! But is it an achievable one? Surely, yes! How? Well, one surefire way to achieve increased organic reach is by being creative with your advertising spend. And while this works, it doesn’t necessarily require tossing lots […]
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If you’re looking to compel people to buy your products, then you should be trying gift-with-purchase merchandising. This technique is quite popular amongst brands in different industries including the confectionery industry where KitKat is a leading light. Gift-with-purchase marketing is a tried and tested method of boosting sales and reaching more people; however, this is […]
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A popular saying goes this way, “people will forget what you said or did, but they’ll never forget how you made them feel.” This is quite interesting because it holds a simple, yet important lesson for us. Applying it to marketing, you can deduce that it goes against simply telling people why you think your […]
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Johnnie Walker’s Exclusive Pop-Up Gifting Studio At Singapore – How’s this Beneficial For Marketing?
Airports are fast growing into huge marketing hubs. This is mainly down to the emergence of exclusive pop-up stores and other experiential marketing events which are aimed at turning ever-busy terminals into buzzing marketing hotbeds. This marketing trend has recently blown up, especially as luxury retail brands have realised that on-the-go travellers are a lucrative […]
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Your promotional retail display is an important tool that serves as the silent salesman for your business. It allows you to advertise your brand and products to your target audience without having to say a word. There are many types of displays to choose from depending on the available space and the type of product […]
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It’s natural, we’re all attracted to dazzling and never-been-seen-before designs, don’t we? These pleasantly unique designs often leave us curious and make us want to take a closer look. This is true of a lot of things including branded displays. Known for its uniqueness, Hendricks aligns their promotions to suit their identity. From its outdoor […]
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For brands looking for promotional products to boost their brand exposure and impressions, customised umbrellas are a well-established choice. Not only do they serve as protection against sun and rain, but umbrellas are also highly cost-efficient promotional tools. This custom-printed umbrella by Hanuman is a great example of how brands can use this versatile material […]
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Every drink business looks forward to special times like holidays when they can be at the peak of their business! Thankfully the Tet holiday is here and Vietnamese as well as their drinks merchandise can’t pride less of it. With the drink business losing its place in the monopolistic world, so many drinks merchandise keep […]
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Holiday seasons can boost your business and revenue regardless of the products you deal in, the industry you’re in, and your target audience. This is because people tend to spend a little more money during these holiday seasons than they’d on normal occasions. Most people want to keep the tradition of merriment going and these […]
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It is every brand’s dream to satisfy its customers and amass more prospects to itself. But how do you satisfy your customers and gain their patronage when you have so many rivals who offer the same services as you? It is fundamental for every drink marketing brand to understand the bases that motivate people’s purchasing […]
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