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Without a doubt, packaging is one of the most important aspects of marketing. At its most basic level, packaging acts as protection for the product. It enhances your product’s outlook and makes the giving and receiving experience exciting. Importantly as well, your packaging builds a lasting impression on the recipients. In our feature promotion, Oreo, […]
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Uniqueness, innovation, and creativity are some of the hallmarks of a successful gift set promotion. To stand out from the crowd, you must be offering something that no one else is. Not only that, but you must also be offering something complementary to the product you’re selling. This is because complementary gifts enhance the worth […]
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If you seek interesting ways to promote your brand, then you should consider using promotional drawstring bags. Of course, these bags are not commonly mentioned when talking about promotional gifts, but with their versatility, affordability and originality, they’re undoubtedly one of the best to use. Talking about versatility, these bags, like most physical gifts with […]
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What a lovely and proud accomplishment to attain the feat of the world’s largest coffeehouse chain! Indeed, kings are not made in a day! This American company has indeed built an indelible experience in the lives of its customers. With years of experience in the business, Starbucks has remained the first choice of customers globally […]
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Shoppers’ decision to make a purchase is often influenced by some factors like packaging, quality of product, functionality, and the brand involved. When all of these are present in a single buy, it makes them eager to come back for more. Johnnie Walker shows mastery of the marketing world by incorporating all these factors in […]
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Visual merchandising is a marketing practice of organizing and presenting products in a retail setting. A major part of this practice is floor displays which come in different sizes and shapes. Floor displays are ideal ways to showcase your products and have your brand etched in people’s minds. However, they must be done right! Here’s […]
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On-premise marketing, also known as merchandising, is an efficient in-store strategy that brands use to influence potential customers. It is a strategy that enables brands to reach buyers at the point of purchase. It can be used for several marketing activities which include creating awareness for ongoing promotions, promoting products and services, or encouraging impulse […]
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The beverage market is one of the most shopped, competitive and tactical industries in the world with a series of brands leveraging on others through their promotional strategies. That is why brands in this category must be resourceful in displaying their products. The real legend – Milo, is not left out in the woods! With […]
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It’s another Christmas to ramp up your sales for the year! Right now, we know you might be worried about how to advertise your products to scale up your sales! But do you think advertising is somewhat expensive owing to the cost that might be incurred at the end of the Christmas season? That is […]
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Organizing a competition is a common marketing strategy used by brands to gain customers, build interest and advertise products and services. Hosting a contest can help increase brand awareness and improve customers’ engagement with your brand. It’s no surprise that brands in different industries now choose contest marketing as their next strategy. Grant’s Whisky is […]
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