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Point of sales display of a product goes a long way in determining how well the product sells. Most industrious and profitable companies have achieved their various heights of success by realizing this. The perception of a product by a qualified customer or a non-converted consumer predetermines what sort of decision will be made on […]
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Moet and Chandon never disappoints when it comes to branding and packaging. Once again, they have outperformed other brands on the promotional drink cooler bag that caught our attention in Florida, United States. In addition to its charming design, the general packaging and material quality are of high caliber. UCT thought of this merchandise as […]
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It is not a new approach in marketing to use t-shirts as promotional products. This is because of the benefiting factors attached to it. Sauza Tequila uses various promotional merchandise in order to boost the awareness and visibility of its brand. Probably, you’re wondering if the use of a promotional T-shirt is still effective in […]
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Having open discussions on sex or condoms seldomly occur and that is because people find it awkward to have genuine conversations about sex or condom. It is only expected that one should ponder on how a company like Durex drives its sales amongst people that rarely talk about their personal sexual needs and desires. Studies […]
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One of the basic means of surviving is consuming the necessary food to give us the required nutrients. In order to maintain a balanced diet, drinking has become a necessary part of our lives. No one is excluded from the act, ranging from water to coffee to juice and even carbonated drinks. People love to […]
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Dove is one of the dominating brands in the world today. There is hardly any country that is not by the variety of beautiful products produced by this multi-billion brand. Dove is definitely making waves in Unilever’s company. Dove was launched in the 1990s with a total estimated worth of $200 million. After many business […]
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Camden Town Brewery is one of the leading beer companies in the world today. Over time, it has developed into one of London’s most extensive and successful businesses. Camden Town Brewery is known for its adoration for art and that is a rare quality you see in most brands. Camden’s branding, product packaging, and promotional […]
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It was a piece of surprising news to me when I discovered that Nescafe originated from the passion to find a replacement for breast milk. It was during the process of making research and carrying out trials that Nescafe coffee was birthed from the beautiful country of Switzerland. I’m sure you’re as amazed as I […]
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Guinness is a brand that has grown from a small company in Ireland to a global one patronized by many from different parts of the world. Guinness is very consistent with its marketing campaigns ranging from on-pack promotions to gifts with product purchases. It is a brand that recognizes the importance of product promotions and […]
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A multi-national and Switzerland-based company like Nestle did not become so great overnight. A company focused on looking after people’s health, nutrition and wellness is now one of the most profitable companies in the food industry today. Its core values are based on promoting consumers’ nutrition and wellness. It achieves this by creating various healthy […]
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