Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
The liquor industry is indeed a highly competitive market, therefore if you own a liquor brand, it is important to constantly seek new ways to separate yourself from the rest. While it is not easy to achieve this feat, it is not impossible either. With many other brands using promotional products like branded bottle openers, […]
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It’s another Christmas to ramp up your sales for the year! Right now, we know you might be worried about how to advertise your products to scale up your sales! But do you think advertising is somewhat expensive owing to the cost that might be incurred at the end of the Christmas season? That is […]
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Organizing a competition is a common marketing strategy used by brands to gain customers, build interest and advertise products and services. Hosting a contest can help increase brand awareness and improve customers’ engagement with your brand. It’s no surprise that brands in different industries now choose contest marketing as their next strategy. Grant’s Whisky is […]
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Every brand has one goal which is to be at the top rung of the ladder in their industry. However, due to several reasons, achieving this goal couldn’t be more difficult. Amongst the challenges facing brands, competition between other brands tops the list. To beat this competition, brands have to get creative and innovative with […]
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Let’s begin by talking about promotional tools. You see, promotional tools are a creative means of marketing your goods and services as a brand. They’re quite useful when it comes to making more people know about your brand, which in turn affects your brand positively. There are several available promotional tools, but it is always […]
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The retail market as we all know is a busy one, especially for liquor brands due to the ever-growing number of competitions. Hence, promoting your liquor brand can be quite a task. However, one way to stay on top of the marketing game is through POS displays. Indeed, POS displays are a crucial aspect of […]
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What better could a brand be than making its customers comfortable and at ease with its services? It’s indeed such a surreal experience for customers! It’s another mooncake festival for Hong Kong and Hongkongers can’t wait to celebrate this euphoric mid-autumn season in a grande style! But how much could this festival be without Starbucks’ […]
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It’s so thoughtful of you to start a brand in the first place! You are one of the few world changers and investors who still believe in positive future possibilities. However, building a brand comes with its complications. One of the prominent complications is competing with the heck of competition out there and this could […]
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How you package your drinks bottle is an important factor for success in the liquor industry. Your packaging should be unique and be able to grab shoppers’ attention enough for them to choose your product over several others in a crowded liquor store. With the right packaging, your brand can move from being unseen to […]
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Year in and year out we experience varieties of seasons in their shades of beauty. With every season adding its sweet fragrance to the year, one very outstanding season to behold is the Christmas season! Yes, it’s another Christmas season of the year to pop that exclusive wine with your loved ones! And a wonderful […]
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