Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Glasses are the ideal complement for any liquor. Hence, the usage of glasses as promotional merchandise is common in the industry. Indeed, Johnnie Walker, the famous scotch whisky brand raised the bar between them and other drink brands by partnering with Japanese artist, Texa to produce this amazing drinks gift box. Customers will get a […]
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A drink gift packaging housing a promotional product is like the outer part of a building primarily designed to draw the attention of possible buyers or even passersby. Hennessy is a top French manufacturer of cognac. It is a member of the “big four” cognac houses that make a combined 85% of the world’s cognac. […]
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Having your name imprinted on a product definitely would make anyone feel special. Customized items are the current trends in the market. And customized bottles are up there in the list of promotional products used by brands to create awareness about their businesses. This is why we weren’t surprised to see that Nestle’s Nestea, in […]
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Gifting is a fundamental way of building and nurturing relationships. It is one of the best ways to express our love and appreciation for friends, family, and customers. Starbucks corporations use the gift card marketing strategy to satisfy their customers and dominate the coffee market. The Starbucks gift card is reloadable, which allows customers to […]
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One of the most productive methods of marketing your brand is by investing in promotional products. This method has now become a very popular and effective way of making your clients feel appreciated. Using branded mugs and tote bags as promotional items is not a new strategy in marketing, as it has proven over time […]
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Have you ever heard of the word “ NFT marriage certificate”? As usual, Unilever’s Close Up has brought up its marketing game with a mind-blowing campaign that has come to amaze its customers. Unilever, a world-class company that has won its top position by drafting unique ideas and campaigns that startle customers every time, has […]
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IHG Hotels and Resorts recently confirmed a multinational partnership with Unilever, a renowned organization based on consumer products. This partnership is to help change small-scale bathroom items to larger sizes in more than 4,000 hotels. To fulfill its promise of eradicating the use of small-sized bathroom items before the end of 2030, IHG Hotels and […]
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Using gifts for promotions has become a popular strategy to improve sales in the alcohol industry. With the industry growing rapidly, brands are being creative with strategies to ensure their merchandise is exceptional by utilizing complimentary gift packs. A branded gift pack Is a great strategy to establish a promising relationship with your customers. It […]
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Lipton, a Yellow Label Tea and a British tea brand founded by Sir Thomas Lipton, is known for its rigorous and strategic marketing campaigns, which are accountable for its exponential growth in the beverage market today. Lipton’s POS has a high chance of converting a visitor to a long-term customer and can spur existing customers […]
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It can be a lot of work upgrading your business, as it not only requires using social media. Your brand requires the proper advertising that works without much stress and has been proven effective for years. Promotional merchandise represents that strategy capable of causing a major rise in your business. Promotional products come in different […]
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