Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
San Miguel beer is produced by the San Miguel brewery—the twelfth largest brewery in the world. A subsidiary of San Miguel Corporation, It is the largest beer brand in the Philippines and Hong Kong. It is the oldest beer brand in the Philippines, exported to over 38 countries, including Europe. San Miguel Beer gave out […]
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Rexona, an amazing Unilever’s deodorant brand, sold under different names in various countries and marketed under names such as Degree and Shield has decided to showcase its transformation ability and agility. Unilever recently introduced the world’s first inclusive deodorant for those with disabilities through its Degree Inclusive campaign. Why People With Disabilities? People with disabilities […]
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Towels are found everywhere. It is normal to see them in many places; in the kitchen or washroom of homes, lodges, or eateries. Towels serve varying purposes; some are used in business environments, while others are relied on for sanitary measures. As a result of their versatility and growing importance in our daily business, more […]
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Promotional merchandise of varying kinds is perfect for creating a buzz around your business, as they are an excellent physical representation of your brand. However, the choice of products to go with can prove a difficult task. This could result from uncertainty regarding which merchandise will suit your clients and customers most or because you […]
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Unilever Australia is pushing sales of Omo through a stand-a-chance to win a gift when you make a purchase. Customers have a chance to win a promotional camping kit when they buy any Omo Ultimate products. Omo is the largest Unilever detergent brand, sold under different names in different countries. The sub-brand names include Persil, […]
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Giving out gifts to your clients has grown to become an effective method of creating brand awareness and ensuring client retention. Gifts are also an important tool for advertising if they’re utilized adequately. This is achieved by making sure that your gifts are of relevance and value to your clients. Colgate presents a perfect example. […]
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Carrying multiple beer glasses across a rowdy environment without your fingers straying into the drinks can prove difficult. The solution to this problem? – Wooden paddles! Wooden beer paddles are the perfect tool for serving multiple beer types in a go. They help to minimize the constant to-and-fro to get drinks for customers. They also […]
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Who ever knew drinking a beer could be so worth it? Indeed Budweiser thought outside the box by drafting out an outstanding campaign that had never been done before in the US. The only campaign close to this particular one was the Golden Chocolate Bar Ticket by Baxtermurray, which didn’t involve cash prizes. Budweiser, an […]
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Johnnie Walker is a famous brand of Scotch whiskey known for its unique and catchy designs. A peculiar brand that started crafting its own success story in the early 1820s has grown extensively to reach a peak stage in the beverage industry as the most consumed whisky worldwide. Johnnie Walker Special Centenary Whiskey The Johnnie […]
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The well-known brand of fine champagne, Moet & Chandon, has over 30 million bottles produced annually. It is the world’s largest producer of champagne. This popularity has given the French wine finery a sizable fan base. The Moet & Chandon festival cooler set is designed to keep the champagne cool. The cooler is stylishly and […]
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