Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Nestlé, one of the world’s largest food and beverage companies, advertised their brands – Milo, Bear Brand and Nido differently to increase sales. They use an array of on-pack and in-pack promotional offers, as well as branded point-of-sale and merchandising materials to drive awareness and sales. Nestlé has a long history of using branded advertising […]
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In 1985, Sean Moller, who was only in 4th grade, suggested that on August 15, people shouldn’t do anything from housecleaning to anything else tedious. Since then, National Relaxation Day is celebrated annually worldwide on August 15th. The purpose of this day is to have people focus on their health and make time for relaxation. […]
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What are custom logo decals? Logo decals are images, graphics, or lettering printed onto or cut out of self-adhesive vinyl material and then placed on any type of smooth surface. Custom logo decals can be used to promote a brand by displaying the company’s logo in a visually appealing way. By using custom logo decals, […]
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A custom-printed bag is one of the most reliable, effective, and efficient marketing tools for promoting a brand. It is usually overlooked, but whenever a brand uses it for a promotion, the marketing goals for that specific campaign are achieved. In this case, Jagermeister offers customers a custom travel bag. Gift with purchase is effective […]
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Beerlao’s branded products are numerous and can be found in homes and offices in Laos. Umbrellas, bottle openers, ice buckets, and beer glasses are only some materials with the Beerlao logo printed on them and coloured with the yellow, green and red colour of the Beerlao brand. The use of branded products for marketing is […]
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A napkin holder will save you from the stress of dealing with unorganized and scattered tables. Beerlao as a brand is informed that bar tables must be kept tidy, particularly during special occasions with Beerlao’s drinks. And that’s why Beerlao’s napkin holder is an effective marketing tool in bars, as it helps to style up […]
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Purchase with Purchase (PWP) is a promotional tool in which a discount is offered on another product provided that the customer buys the first product. Marketers use it to boost sales of a product. For Carlsberg, sponsors of the English football club Liverpool FC, the PWP tool has more effective uses than boosting sales. Carlsberg […]
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The ‘find the keeper and win instantly’ campaign, set off by Bud Light in partnership with Tesco, embodies the mission of Anheuser-Busch, the founders of Bud Light, to create a future in which everybody participates in the celebration. Bud Light, created in 1982 in the city of Saint Louis, Missouri, is a light lager beer […]
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In the world of alcoholic beverages, Bacardi is a top brand that has maintained its leading position due to its marketing strength. Although the competition in the liquor industry is quite high, Bacardi has been successful in expanding its customer extensions. One of the incredible ways they boost sales is with this product packaging design […]
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Packaging is an important part of any company’s branding and marketing strategy. It is the first thing that customers see when they buy a product, and it can be used to create a positive or negative impression. That’s why it’s important to use packaging that is not only attractive but also sustainable. The Talisker Skye […]
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