Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
We all love receiving gifts and hardly will you see someone who dislikes gifts from family, friends, or colleagues. However, a gift from your favorite brand is an action that solidifies loyalty and also brings new customers on board. Many brands today are using gift with purchase marketing strategies; an example is Jagermeister’s custom design […]
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Reusable cups were integrated into the Starbucks merchandise to save customers money while protecting the environment from more single-use plastic cups that are not recycled. Starbucks has committed to decreasing wastage from paper cups by 50% in the next decade. To accomplish this, Starbucks offers a 10% discount to customers who buy a beverage with […]
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Jack Daniel has decided to gain shoppers’ interest in the UK with the custom-made barrel pen pots. It is a fact that we have thousands of businesses that continuously create different ads on every advertising platform that exists, such as; the newspaper, billboards, social media apps, and even the radio. So, how do you stand […]
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Coca Cola knows that the best way to push their marketing efforts is through promotional gifts. By giving customers free products and samples, they are more likely to become loyal to the brand. With a massive range of products available, there’s something for everyone. Coca Cola’s gift-giving strategy is twofold. Firstly, they focus on giving […]
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What are Hangsell Displays and why are they so effective? Hangsell displays are creative ways to boost sales and move merchandise quickly. By featuring items that are likely to be impulse buys, stores can increase the chances that shoppers will make a purchase. Hangsell displays are effective at driving impulse buys because they are an […]
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The Nestle Milky Bar, like most great inventions, was discovered in 1936 by coincidence. While trying to create a solid form of Nestrovit (condensed milk for children), the kitchen workers created what would later become the most popular white chocolate brand in the UK. The Milky Bar varieties, such as the Milky Bar Raisins, Milky […]
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Blue Girl Beer, established in the 19th century, has a history of creating authentic and high-quality products. People love a brand that is service oriented and puts the customers’ comfort into consideration. The Blue girl promotional beer lamp is in line with our mission to create branded products that potray the value placed on a […]
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When it comes to marketing, there are a variety of techniques that can be used to get your business seen by more people and ultimately increase sales. One of these techniques is freebie marketing. Freebie marketing is a strategy where businesses offer a free product or service to attract new customers. This can be a […]
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San Miguel Corporation, abbreviated as SMC, is a multinational conglomerate in the Philippines with its headquarters in Mandaluyong, Metro Manila. However, it was originally founded as a brewery in 1890, but since then, they have ventured into various sectors such as food and drink, finance, oil and energy, transportation, real estate, and infrastructure. The brand […]
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Have you ever seen a custom Ice Shaker being offered as a marketing gift? Maybe, you have seen it a couple of times, but we have to agree that it is a rare item in the marketing niche. As a business owner, one important quality to have is the ability to strive to be more […]
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