Point of Sale
Lightning a candle and putting it under a table would never illuminate the room! Illumination is powerful and engages our senses by activating our spirit man. The strength of visuals as a powerful sense of vision cannot be underestimated. Visuals have a force that can propel action, and this is why Remy Martin has tactically […]
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In the dynamic world of business, understanding and evaluating sales performance is crucial, especially when launching new branded merchandise. Branded merchandise plays a pivotal role in driving sales and enhancing customer satisfaction. This article will delve into the importance of sales performance evaluation and provide a comprehensive guide on how to do it effectively. Understanding […]
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In the world of branded merchandise, identifying your target audience is key. It’s not just about creating attractive products; it’s about designing merchandise that resonates with the right people. Let’s explore how to identify your target audience when designing new branded merchandise. The Importance of Market Research Market research is your compass in the vast […]
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In today’s competitive market, maximizing manufacturing merchandise success is not just a goal, it’s a necessity. At UCT Asia, we understand this need and offer comprehensive services to help you achieve success in your merchandise manufacturing journey. Success in manufacturing merchandise is a multifaceted process. It requires efficient production processes, stringent quality control, and effective […]
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Regardless of the industry you’re in or what product you’re selling, you have one common goal, which is to gain more revenue in sales. But this, then, means that you’re always searching for new ways to make your brand visible to more people and establish a great relationship with them when they’re finally converted. One […]
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A growing increase in air travelers over the years has made airport shopping more popular. There’s a growing rise in the number of air travelers around the world who enjoy buying items at airports. This has opened a great opportunity for brands to connect effectively with traveling shoppers and push their names to the forefront. […]
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Visual merchandising is a marketing practice of organizing and presenting products in a retail setting. A major part of this practice is floor displays which come in different sizes and shapes. Floor displays are ideal ways to showcase your products and have your brand etched in people’s minds. However, they must be done right! Here’s […]
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On-premise marketing, also known as merchandising, is an efficient in-store strategy that brands use to influence potential customers. It is a strategy that enables brands to reach buyers at the point of purchase. It can be used for several marketing activities which include creating awareness for ongoing promotions, promoting products and services, or encouraging impulse […]
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The retail market as we all know is a busy one, especially for liquor brands due to the ever-growing number of competitions. Hence, promoting your liquor brand can be quite a task. However, one way to stay on top of the marketing game is through POS displays. Indeed, POS displays are a crucial aspect of […]
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A recent study reveals that the average smartphone owner checks their device over 60 times daily. The study also reveals that over 80% of smartphone users spend about 3 hours daily checking their phones while with their loved ones. If anything, this just goes to show how heavily hooked we are to smartphones. Therefore, as […]
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