Promotional Products
Promotional products/Swag/Giveaway Items are a great way to get your company’s name out there. They’re also a fun and affordable way to show your customers and clients that you appreciate their business. But with so many different types of promotional products available, it can be tough to know which ones are the best fit for your company. Our team of sourcing and procurement agents has put together a host of articles to help you choose the right promotional products for your business.
If you seek interesting ways to promote your brand, then you should consider using promotional drawstring bags. Of course, these bags are not commonly mentioned when talking about promotional gifts, but with their versatility, affordability and originality, they’re undoubtedly one of the best to use. Talking about versatility, these bags, like most physical gifts with […]
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Shoppers’ decision to make a purchase is often influenced by some factors like packaging, quality of product, functionality, and the brand involved. When all of these are present in a single buy, it makes them eager to come back for more. Johnnie Walker shows mastery of the marketing world by incorporating all these factors in […]
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The beverage market is one of the most shopped, competitive and tactical industries in the world with a series of brands leveraging on others through their promotional strategies. That is why brands in this category must be resourceful in displaying their products. The real legend – Milo, is not left out in the woods! With […]
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On-premise marketing, also known as merchandising, is an efficient in-store strategy that brands use to influence potential customers. It is a strategy that enables brands to reach buyers at the point of purchase. It can be used for several marketing activities which include creating awareness for ongoing promotions, promoting products and services, or encouraging impulse […]
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Organizing a competition is a common marketing strategy used by brands to gain customers, build interest and advertise products and services. Hosting a contest can help increase brand awareness and improve customers’ engagement with your brand. It’s no surprise that brands in different industries now choose contest marketing as their next strategy. Grant’s Whisky is […]
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Every brand has one goal which is to be at the top rung of the ladder in their industry. However, due to several reasons, achieving this goal couldn’t be more difficult. Amongst the challenges facing brands, competition between other brands tops the list. To beat this competition, brands have to get creative and innovative with […]
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Let’s begin by talking about promotional tools. You see, promotional tools are a creative means of marketing your goods and services as a brand. They’re quite useful when it comes to making more people know about your brand, which in turn affects your brand positively. There are several available promotional tools, but it is always […]
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A recent study reveals that the average smartphone owner checks their device over 60 times daily. The study also reveals that over 80% of smartphone users spend about 3 hours daily checking their phones while with their loved ones. If anything, this just goes to show how heavily hooked we are to smartphones. Therefore, as […]
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There is nothing as quintessential as a brand bossing the market and earning fame like a whirlwind. Imagine everybody talks about your brand and even newbie competitors look up to you as a model! Of all its quintessence, what could have been the reason for this glorifying fame? Or perhaps, why do other brands stay […]
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What better could a brand be than making its customers comfortable and at ease with its services? It’s indeed such a surreal experience for customers! It’s another mooncake festival for Hong Kong and Hongkongers can’t wait to celebrate this euphoric mid-autumn season in a grande style! But how much could this festival be without Starbucks’ […]
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