Search Results: promotional
Imagine you’re a shopper who goes into a store for liquor products and on stepping in, there are tens of products from different brands laid before your eyes. This can be overwhelming, right? Now that’s from the perspective of a buyer. So, from your perspective as a liquor brand that’s trying to sell its products […]
So many people are constantly on the move. Putting your brand out there, therefore, requires capturing the interest of this ever-travelling audience. Hence, consider including a trunk organizer on your list of outdoor promotional ideas when planning your next marketing campaign. Because they are so practical, these promotional items are one the most useful attachments […]
Just like every other festive period, the Christmas period is always significant for businesses as it is a time that’s heavy with a lot of sales and promotions. For this reason, bespoke packaging always has a key role to play in this festive period. Indeed, packaging can be the deciding factor between an outstanding brand […]
The liquor industry is indeed a highly competitive market, therefore if you own a liquor brand, it is important to constantly seek new ways to separate yourself from the rest. While it is not easy to achieve this feat, it is not impossible either. With many other brands using promotional products like branded bottle openers, […]
Challenges are a part of building a successful brand. Every business in every industry faces a handful of them. Brands in the spirit and beverage industry aren’t left out. Consumers’ purchasing habits have changed through the years. Hence, planning a marketing strategy that appeals to all consumers becomes more difficult for brands in the industry. […]
As regards basic economics, it is common knowledge that scarcity can lead to a greater sense of value and an increase in demand for a commodity. This is basically where the idea of limited edition products stems from — branded products that are made and sold for a particular period. These limited-edition products exist in […]
One of the best ways to skyrocket your business is through the use of promotional strategies! Ever visited a grocery store for your favourite product and suddenly ended up purchasing a distinct product? Or perhaps thought up why people most times buy an unintended product for use? However, this might be due to many factors […]
Uniqueness, innovation, and creativity are some of the hallmarks of a successful gift set promotion. To stand out from the crowd, you must be offering something that no one else is. Not only that, but you must also be offering something complementary to the product you’re selling. This is because complementary gifts enhance the worth […]
What a lovely and proud accomplishment to attain the feat of the world’s largest coffeehouse chain! Indeed, kings are not made in a day! This American company has indeed built an indelible experience in the lives of its customers. With years of experience in the business, Starbucks has remained the first choice of customers globally […]
Visual merchandising is a marketing practice of organizing and presenting products in a retail setting. A major part of this practice is floor displays which come in different sizes and shapes. Floor displays are ideal ways to showcase your products and have your brand etched in people’s minds. However, they must be done right! Here’s […]