Business
Welcome to the UCT (Asia) Business blog category. Our team of sourcing and procurement agents for Promotional Products have written a series of articles to help business owners and entrepreneurs learn about the various aspects of doing business. We hope you find these articles helpful and informative.
The business world is changing fast, and marketing trends are changing even faster. If your reliance on traditional marketing strategies is too much, you may be left behind by competitors who are adopting a digital approach to marketing. One such digital trend that’s making waves is the use of in-store video displays in place of […]
Everyone loves freebies, right? Top brands understand this simple truth, which is why the competition to entice customers with attractive GWP campaigns is high. Indeed, this promotion by KitKat at a supermarket in Singapore is a thoughtful and out-of-the-box idea. The chocolate brand, in collaboration with Minions, is giving out a glamorous insulated bag. To […]
Creating a marketing strategy for your drinks brand is undoubtedly a challenging task. For brands that are just starting, the task is even more challenging. Hence, it is important to plan and carry out detailed research before going into the spirit and beverage business. Similarly, studying already-successful brands in the industry can help skyrocket your […]
So many people are constantly on the move. Putting your brand out there, therefore, requires capturing the interest of this ever-travelling audience. Hence, consider including a trunk organizer on your list of outdoor promotional ideas when planning your next marketing campaign. Because they are so practical, these promotional items are one the most useful attachments […]
The liquor industry is indeed a highly competitive market, therefore if you own a liquor brand, it is important to constantly seek new ways to separate yourself from the rest. While it is not easy to achieve this feat, it is not impossible either. With many other brands using promotional products like branded bottle openers, […]
Challenges are a part of building a successful brand. Every business in every industry faces a handful of them. Brands in the spirit and beverage industry aren’t left out. Consumers’ purchasing habits have changed through the years. Hence, planning a marketing strategy that appeals to all consumers becomes more difficult for brands in the industry. […]
One of the best ways to skyrocket your business is through the use of promotional strategies! Ever visited a grocery store for your favourite product and suddenly ended up purchasing a distinct product? Or perhaps thought up why people most times buy an unintended product for use? However, this might be due to many factors […]
What a lovely and proud accomplishment to attain the feat of the world’s largest coffeehouse chain! Indeed, kings are not made in a day! This American company has indeed built an indelible experience in the lives of its customers. With years of experience in the business, Starbucks has remained the first choice of customers globally […]
Shoppers’ decision to make a purchase is often influenced by some factors like packaging, quality of product, functionality, and the brand involved. When all of these are present in a single buy, it makes them eager to come back for more. Johnnie Walker shows mastery of the marketing world by incorporating all these factors in […]
There is nothing as quintessential as a brand bossing the market and earning fame like a whirlwind. Imagine everybody talks about your brand and even newbie competitors look up to you as a model! Of all its quintessence, what could have been the reason for this glorifying fame? Or perhaps, why do other brands stay […]