Brand Marketing

In today’s business world, brand marketing is essential for any company that wants to compete in the global marketplace. A strong brand can help a company to attract new customers, build customer loyalty, and increase its overall profitability. Brand marketing involves creating a unique identity for a company and its products or services. This identity should be distinct from that of the competition, and it should be capable of resonating with consumers on an emotional level. In order to create a successful brand marketing campaign, businesses must first understand what makes their brand unique and what consumers are looking for in a product or service. With this knowledge in hand, they can then develop a strategy for delivering their message to the right people in the most effective way possible. Below we have some Blogs related to the topic.

4 lessons to learn from Unilever’s OMO GPS Campaign in Brazil

4 lessons to learn from Unilever’s OMO GPS Campaign in Brazil

OMO, a renowned brand reputable for the production of detergent with active cleaning properties that perform outstandingly when compared to other brands. Unilever doesn’t fail to ensure the success of each of its companies, a good example is the “Try something new with OMO” campaign carried out by OMO. Unilever’s OMO decided to try something […]

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Skyy Vodka spikes up marketing with Branded Ice Bucket in Washington

Skyy Vodka spikes up marketing with Branded Ice Bucket in Washington

You can never go wrong with a branded ice bucket. Especially during summer when the weather is very hot and the rate of dehydration is much higher. During those moments, drinks are best served chilled with some fruity toppings in order to replenish lost nutrients. You’d be a lifesaver to serve drinks coated in an […]

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How Did A Branded Car Model On-pack Promotion Increase Milo Sales In China

How Did A Branded Car Model On-pack Promotion Increase Milo Sales In China?

Remember the olden days when we used to derive joy in playing with toys, be it a duck model toy or a beautiful human model, or even Car model toys? You should still be able to feel the level of great joy that is attributed to those moments. Studies have shown that the early involvement […]

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5 reasons why Rexona GWP shoe bag is flawless for marketing In The Philippines

5 Reasons why Rexona GWP shoe bag is flawless for marketing In The Philippines

Rexona partook in the use of gifting customers promotional merchandise with every men antiperspirant deodorant purchased. The marketing strategy of giving promotional gifts with every purchase made has proved to be an effective mechanism of marketing. It is a sensible approach to selling your brand and your products. In this particular campaign, Rexona gets to […]

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Kit Kat Insulated Cooler Bag - How it boosts brand awareness in the United States

Kit Kat Insulated Cooler Bag – How it boosts brand awareness in the United States

Getting new customers to purchase products isn’t an easy task. It can only become easy by following the right route and creating the most creative campaigns. Choosing the right promotional merchandise for a creative campaign is key to creating enormous brand awareness about your brand. You may be wondering, “what benefits will my brand get […]

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Camden Town Brewery On-Pack promotion In Great Britain, 2022- Jack Fresh Glass (1)

Camden Town Brewery On-Pack promotion In Great Britain, 2022- Jack Fresh Glass

Camden Town Brewery is currently giving out a free on-pack gift for anyone who purchases any of their featured products. The last on-pack promotion in 2019 that included free customized prints that came with frames was pretty exciting for people. Now, this one is here to outsmart the last promotion. If you do not want […]

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Lysol Excites Customers With Unique Branded On-Pack Merchandise In the Philippines

Lysol has been able to maintain its dominance in the market through the creation of various marketing campaigns and leveraging on media platforms such as newspaper agencies, television ads, and magazine publishing companies. These are very effective means of creating more awareness of brands and their products, especially, in the primitive era of life. UCT(Asia) […]

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Bud Light Branded Beer Coolers - Why Do We Love This Promotional Item?

Bud Light Branded Beer Coolers – Why Do We Love This Promotional Item?

Every business constantly seeks diverse ways to promote its branding and awareness. Beer factories are not left out in this endeavour. Now, there are various means of improving your business, which I’m quite certain that you’re knowledgeable about. The problem is not knowing these various means but implementing the right promotional ideas in the most […]

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Heineken Promotes Brand’s Awareness With Branded Keychains In Denmark

Heineken Promotes Brand’s Awareness With Branded Keychains In Denmark

A top-selling brand like Heineken is known for its superb marketing strategies and customer retention capabilities. With over 150 years of dominating the beer industry, it has stood the test of time and won the heart of men. A brewery known to produce bland and decent beers consistent in quality, taste, production, and distribution across […]

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Cadbury Improves POS Display Packaging- Dairy Milk Chunks Bag In The UK

Cadbury Improves POS Display – Dairy Milk Chunks Bag In The UK

Point of sales display of a product goes a long way in determining how well the product sells. Most industrious and profitable companies have achieved their various heights of success by realizing this. The perception of a product by a qualified customer or a non-converted consumer predetermines what sort of decision will be made on […]

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