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How you package your drinks bottle is an important factor for success in the liquor industry. Your packaging should be unique and be able to grab shoppers’ attention enough for them to choose your product over several others in a crowded liquor store. With the right packaging, your brand can move from being unseen to […]
In retail stores today, there’re a lot of brands trying to grab the spotlight and win customers. It’s like they’re all saying, “hey everybody, look at me!” Such is the competitive nature of the FMCG market. Therefore, as a brand in this market, the foremost thing to do is to devise a strategy that will […]
Year in and year out we experience varieties of seasons in their shades of beauty. With every season adding its sweet fragrance to the year, one very outstanding season to behold is the Christmas season! Yes, it’s another Christmas season of the year to pop that exclusive wine with your loved ones! And a wonderful […]
In this digital age where most things are done with our smartphones, many brands and industries now use QR codes to stay one step ahead of their competitors. The benefits of using QR codes are indeed immense, little wonder big brands like Budweiser have employed this high-end technology to excite their fans worldwide. Budweiser’s World […]
New years are beautiful moments in our lives where we celebrate life and all the beautiful things we had the previous year and the wonderful things we anticipate. However, that we don’t get to celebrate New year every day makes it the more reason we need to celebrate each one we are grateful to witness […]
Being heard in the very competitive drink industry is a real challenge. If you’re in the industry, you have to be innovative and extraordinary to stand a chance of being heard or seen by consumers. Talking about being unique, what better promotional product to use than this custom Bluetooth speaker launched by Budweiser? Away from […]
It’s our favorite summer again, and we know you can’t wait to pick your summer apparel and ride the tide with a resounding scream for a cocktail! As the oceans heat up, people spend more time broiling in the sun and grilling outdoors, and yes, Malibu Rum wants to share the ocean breeze with you […]
Blue Girl Beer recently organised a special Halloween promotion to boost sales. This promotional on-pack pen is designed to suit the season, enticing customers with an attractive pumpkin-themed design. Pens are one of the top promotional gifts worldwide and marketing with branded pens is a great way to increase your brand’s value and create an […]
The gaming industry is an exciting and ever-evolving market. From the reign of arcade games to the much more recent console games, gaming has gradually become a mainstay in the world of entertainment. With video games becoming a huge part of our modern culture and entertainment, so many people now own gaming devices and love […]
The rise in the number of cosmetic brands in the market shows how important beauty essentials are to many people. Due to this rise, the cosmetic industry has now become fiercely competitive which means that cosmetic brands cannot afford to be complacent with their marketing strategy. Succeeding as a brand in this competitive industry requires […]