Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Not too many combinations are as refreshing as the grilled BBQ with an iced scotch. If you’re a lover of this combination, then you’ll want to have a look at these pricey personalised gifts from The Woodsman’s promotional BBQ Grill giveaways. The Scotch Whisky brand, in this promotional idea, offers consumers an opportunity to be […]
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A brand’s in-store display of its product is an important factor that influences a shopper’s decision to make a purchase or not. To attract shoppers, especially in a competitive industry, your brand’s creative and unique presence is needed. Red Bull, a brand popular for its energy drinks, pulled off an impressive point-of-Service cardboard display. Besides […]
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While there are many ways to promote your brand, one often ignored but equally efficient way is the use of promotional products. In recent years, however, using custom promotional products has become a common marketing strategy. This is because unlike the use of billboards and virtual advertisements, promotional products are real objects that offer customers […]
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Guinness is an Irish beer brand widely known for its production of super-quality beer brands. Recently, they came up with an outstanding marketing idea! Let me tell you about it. Not too long ago, they agreed on employing unique marketing items to promote their brand. Consequently, they decided to give customers who purchase their beers […]
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Marketing entails putting your brand before the people who will have the most connection with it. However, with several other brands and businesses jostling for space and attention in the market, figuring out how to stand out can be difficult. Standing out is achieved by being unique and relatable. This is where promotional flash drives […]
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Indeed, the world has gone mobile. More and more people, every day, embrace the use of digital devices. Whilst smartphones lead the race as the go-to digital device in the modern world, laptops have successfully taken the place of desktops as the most important gadget in offices and schools. Laptops make it easy for people […]
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Glasses are the ideal complement for any liquor. Hence, the usage of glasses as promotional merchandise is common in the industry. Indeed, Johnnie Walker, the famous scotch whisky brand raised the bar between them and other drink brands by partnering with Japanese artist, Texa to produce this amazing drinks gift box. Customers will get a […]
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A drink gift packaging housing a promotional product is like the outer part of a building primarily designed to draw the attention of possible buyers or even passersby. Hennessy is a top French manufacturer of cognac. It is a member of the “big four” cognac houses that make a combined 85% of the world’s cognac. […]
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Having your name imprinted on a product definitely would make anyone feel special. Customized items are the current trends in the market. And customized bottles are up there in the list of promotional products used by brands to create awareness about their businesses. This is why we weren’t surprised to see that Nestle’s Nestea, in […]
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Gifting is a fundamental way of building and nurturing relationships. It is one of the best ways to express our love and appreciation for friends, family, and customers. Starbucks corporations use the gift card marketing strategy to satisfy their customers and dominate the coffee market. The Starbucks gift card is reloadable, which allows customers to […]
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