Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Indeed, the alcohol industry has been on a steady rise for years. Consequently, the competition level in the industry keeps booming at an extreme rate. Hence, to attract attention to your brand, there’s little or no room for mediocrity in your marketing strategy. On our recent visit to Hong Kong, we sighted this in-store display […]
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The use of wood for product packaging has long been practiced. For decades, its usage has evolved through technology, playing significant roles for industrial and marketing purposes. On a recent visit to Montenegro, we discovered Barsko Zlato’s grand in-store wood packaging. Amongst the features that caught our fancy are the inventive product packaging and its […]
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Have you ever struggled to choose a creative promotional product that’s different from the commonly used items available? Do you want unique ideas you can work with? Custom amplifiers offer a breath of fresh air. This is why Jägermeister in the USA creatively came up with this innovative wooden mobile amplifier. Using these amplifiers appeals […]
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Advertising a whiskey, like any other promotion, is usually a challenging task. The growing competition in the liquor industry ensures that whisky brands look to modify their strategies to stand out from the rest. Depending on how noteworthy it is made, the gift with purchase concept remains a relevant marketing strategy that continues to be […]
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Everyone loves to get exciting deals when they purchase their favorite alcoholic drink. So, treating your customers with a special promotional gift set is a great way to grab their attention and boost sales. For this reason, it is important to promote your brand by incorporating an item that complements your main selling product. Benefits […]
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All brands work tirelessly to improve their marketing strategies in different ways. From online marketing to outdoor advertisements, these brands are doing their best to raise their efforts. However, one form of marketing that’s popularly utilized is the use of promotional products offered to customers. Thus, this article focuses on the UCT (Asia) featured Colgate’s […]
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Not too many combinations are as refreshing as the grilled BBQ with an iced scotch. If you’re a lover of this combination, then you’ll want to have a look at these pricey personalised gifts from The Woodsman’s promotional BBQ Grill giveaways. The Scotch Whisky brand, in this promotional idea, offers consumers an opportunity to be […]
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A brand’s in-store display of its product is an important factor that influences a shopper’s decision to make a purchase or not. To attract shoppers, especially in a competitive industry, your brand’s creative and unique presence is needed. Red Bull, a brand popular for its energy drinks, pulled off an impressive point-of-Service cardboard display. Besides […]
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While there are many ways to promote your brand, one often ignored but equally efficient way is the use of promotional products. In recent years, however, using custom promotional products has become a common marketing strategy. This is because unlike the use of billboards and virtual advertisements, promotional products are real objects that offer customers […]
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Guinness is an Irish beer brand widely known for its production of super-quality beer brands. Recently, they came up with an outstanding marketing idea! Let me tell you about it. Not too long ago, they agreed on employing unique marketing items to promote their brand. Consequently, they decided to give customers who purchase their beers […]
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