Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
Due to the continuous rise in competition in the spirit and beverage industry, it has become very important for brands to employ creative ways to attract customers and subsequently stand out amongst the crowd. In this post, we’ll be featuring an exciting in-store display that caught our attention. From the products to the in-store promotional […]
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Whether it is Tequila, Whiskey, or Vodka, people enjoy a good drink using shot glasses. However, shots aren’t only beneficial to drink lovers. When used as a gift-with-purchase item, shots are an incredibly effective marketing tool. Hence, your branded shot glassware needs packaging that not only protects your glass but also attracts customers. Benefits Of […]
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The first impression when you enter a bar is given by the decor. The setting is usually the first thing people notice. This creates an opportunity for brands to promote their products and services without saying a word. With the number of bars around in cities and the competition in the drinks market, creating a […]
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Building your brand to become one of the most recognizable, even from a distance, is a great accomplishment. However, aside from excellent brand recognition, you should work towards creating compelling strategies to entice potential customers to choose and purchase your products. With a superb QR code contest, Heineken shows us how. Heineken’s QR Code Competition […]
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Indeed, the end of the year is here again! It is a season to appreciate your loyal customers and employees who have been integral to your brand’s growth! What better way to show your appreciation than by giving them fabulous marketing gifts as a giveaway? It’s a known fact that showing appreciation to your customers […]
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A branded alcohol gift box is one of the most used promotional tools by liquor brands to improve visibility and sales. It is also a great way to promote a healthy relationship with consumers and boost retail presence. In today’s feature, we’ll be taking a look at Diplomatico Rum’s exhilarating branded gift box and the […]
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Knowing how to keep your existing customers and attract new ones is crucial for growth. To achieve incredible growth, brands try out new marketing methods as well as combine them with the tested methods. In this article, we’ll take you through Dettol’s branded storage bins and what makes it an impressive marketing strategy. In a […]
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Promotional products are vital to the growth and promotion of your brand in today’s marketing world. Not only do they aid in the formation of an outstanding brand image and reputation, but they also help to strengthen the bond between brands and their clients. More and more brands have keyed into this excellent strategy of […]
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The main reason for packaging liquor was originally to keep the product safe inside. However, things have evolved over the years and drink brands now use packaging not just to offer protection, but also as a creative marketing tool. Other modern uses of packaging include attracting customers’ attention and standing out in the market. These […]
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Surely, we all love to receive gifts, don’t we? Gifts have a way of sparking the truest form of happiness for many, which is why leading brands have seized the opportunity to use gifts to entice customers. For customers, a gift accompanying their purchase is always a welcome idea especially when they already planned to […]
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