Branding
The Brand is the personality of a company, product or service. It’s what people think and feel about a product or company, its name, design, symbols and slogans. Branding is how you make sure that your target market knows what you stand for and what makes you different from your competitors. Good branding can help to build customer loyalty, create an emotional connection with your customers and make your products and services more recognizable. Here are UCT (Asia)’s articles about branding.
A top-selling brand like Heineken is known for its superb marketing strategies and customer retention capabilities. With over 150 years of dominating the beer industry, it has stood the test of time and won the heart of men. A brewery known to produce bland and decent beers consistent in quality, taste, production, and distribution across […]
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Point of sales display of a product goes a long way in determining how well the product sells. Most industrious and profitable companies have achieved their various heights of success by realizing this. The perception of a product by a qualified customer or a non-converted consumer predetermines what sort of decision will be made on […]
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Moet and Chandon never disappoints when it comes to branding and packaging. Once again, they have outperformed other brands on the promotional drink cooler bag that caught our attention in Florida, United States. In addition to its charming design, the general packaging and material quality are of high caliber. UCT thought of this merchandise as […]
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It is not a new approach in marketing to use t-shirts as promotional products. This is because of the benefiting factors attached to it. Sauza Tequila uses various promotional merchandise in order to boost the awareness and visibility of its brand. Probably, you’re wondering if the use of a promotional T-shirt is still effective in […]
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Promotional mugs can never be out of vogue in the marketing world. A promotional mug is a great item for marketing because it represents value. It is a premium and classic form of promotional product. Nestle is known for its continuous interesting and interactional campaigns for the different brands that it coordinates. Nescafe is a […]
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Having open discussions on sex or condoms seldomly occur and that is because people find it awkward to have genuine conversations about sex or condom. It is only expected that one should ponder on how a company like Durex drives its sales amongst people that rarely talk about their personal sexual needs and desires. Studies […]
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One of the basic means of surviving is consuming the necessary food to give us the required nutrients. In order to maintain a balanced diet, drinking has become a necessary part of our lives. No one is excluded from the act, ranging from water to coffee to juice and even carbonated drinks. People love to […]
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Dove is one of the dominating brands in the world today. There is hardly any country that is not by the variety of beautiful products produced by this multi-billion brand. Dove is definitely making waves in Unilever’s company. Dove was launched in the 1990s with a total estimated worth of $200 million. After many business […]
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Camden Town Brewery is one of the leading beer companies in the world today. Over time, it has developed into one of London’s most extensive and successful businesses. Camden Town Brewery is known for its adoration for art and that is a rare quality you see in most brands. Camden’s branding, product packaging, and promotional […]
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Promotional merchandise contains a promotional champagne suit bag. Veuve Clicquot is a prestigious and world-class champagne industry in France. Brands investing in beverages need many promotional gifts to entice and keep. How does this promotional champagne suit bag assist Veuve Clicquot in winning more buyers? Heighten Perceived Value Indeed, a promotional champagne suit bag will […]
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