Search Results: marketing campaign

Ever wondered how established brands maintain a strong presence in the hearts and minds of consumers? Have you ever considered using a major sporting event to elevate your brand awareness? Worry not! Mondelez’s recent Olympic campaign in Canada is the perfect inspiration! Apart from generating massive sales, this clever strategy also raised excitement for the […]

The benefits of QR codes are undeniable. They streamline the customer journey, seamlessly bridging the gap between physical and digital experiences. With a simple scan, you can whisk potential customers away to a targeted online destination – a website, a contest landing page, or even a downloadable loyalty program that boosts repeat business. But how […]

Have you ever stumbled upon a social media post that made you stop scrolling? A post that left you craving something you didn’t even know you wanted? Aha! That’s the magic of effective marketing in the digital age. As we know, social media has become the canvas upon which brands can paint their stories. However, […]

In today’s post, we’ll share several key strategies from Smirnoff’s incredible campaign to help spice up yours. Smirnoff is a renowned brand of vodka. Owned and produced by British company Diageo, the iconic brand has taken the game to a higher level with its latest campaign tagged “We Do Us.” So what is this campaign […]

Remember that electrifying feeling when you stumble upon a brand experience so unique, so utterly captivating, that it makes your heart sing? Tomatin’s recent “To What It Matters” campaign in London accomplished just that. And it all depended on one incredible point of sale display that was bold and artistic in equal measure. In the […]

Baileys has secured the coveted title of ‘official Eurovision Song Contest partner’ for the next three years. This marketing coup, inked for an undisclosed sum, is set to kick off with May’s Eurovision contest, hosted in the UK. Rather than act from the usual marketing playbook, Baileys aims to shake things up with a fresh […]

With its creative marketing approach, Jägermeister has once again upped the standard in the ever-evolving world of spirits and liquors. The introduction of exclusive city skyline bottles coupled with QR code technology is reshaping the future of travel retail, offering consumers an exciting and one-of-a-kind experience. A Sip into Jägermeister’s Innovation Journey Known for its […]

Art is, at its most fundamental, the application or representation of human creativity and imagination. So what is the best way to use “ART” as a marketing strategy? Yes, there are several options. To start with, art can be used to promote goods. This can often be achieved by utilizing art to promote the product […]

Unveiling the Secrets Behind the Award-Winning Aperol European Travel Campaign! If you want to discover how to grow your brand with an award-winning marketing campaign, then keep reading… Travel retail, a sector where brands battle for fleeting moments of consumer attention amidst duty-free aisles, is no walk in the park. Yet, Aperol, the vibrant orange […]