Search Results: marketing campaign
Johnnie Walker’s Exclusive Pop-Up Gifting Studio At Singapore – How’s this Beneficial For Marketing?
Airports are fast growing into huge marketing hubs. This is mainly down to the emergence of exclusive pop-up stores and other experiential marketing events which are aimed at turning ever-busy terminals into buzzing marketing hotbeds. This marketing trend has recently blown up, especially as luxury retail brands have realised that on-the-go travellers are a lucrative […]
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What comes to your mind at the hearing of the word “Dettol”? Of course, Dettol is not the only antiseptic product on the market! But how come Dettol keeps cutting through the marketing noise? With decades of years in existence, this wonderful antiseptic has been the secret of so many sweet-smelling and sparkling homes! Currently, […]
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Ever imagined why brands of decades ago still thrive so well in the market despite the thousands of newbies out there? Ever been puzzled by the ironies of the market system whereby the newbies and startup brands despite the advancement in technology still strive to thrive? Recently, our team came across a special limited edition […]
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Regardless of the industry you’re in or what product you’re selling, you have one common goal, which is to gain more revenue in sales. But this, then, means that you’re always searching for new ways to make your brand visible to more people and establish a great relationship with them when they’re finally converted. One […]
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Your main goal is to create as much visibility and awareness for your brand, and of course record as many sales as possible. To achieve this, you’ll need to make use of several marketing tools that can help you reach as many potential buyers as possible and advertise your product or promo. Branded fridge stickers […]
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Given the number of brands battling for the attention of shoppers, gaining a competitive edge in retail stores is crucial. That is why brands in the spirit and beverage industry are constantly looking for unique and innovative strategies to engage with customers and market their products. Gift-with-purchase and Point-Of-Sales display are two commonly used strategies. […]
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It can be sometimes frustrating to watch how customers react to in-store displays. You try to be engaging and creative, but they walk right past your carefully arranged products without even taking a glance at them. So what can you do to attract customers, boost engagement and increase sales? You can improve your display and […]
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From the young to the old, surely, everyone loves a free gift. Doesn’t matter the season or the industry, what a free item can do for your brand is immeasurable. Big brands understand this, which is why they use free items to entice customers in their gift-with-purchase campaigns. Brands in the beverage and spirit sector […]
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Creating a marketing strategy for your drinks brand is undoubtedly a challenging task. For brands that are just starting, the task is even more challenging. Hence, it is important to plan and carry out detailed research before going into the spirit and beverage business. Similarly, studying already-successful brands in the industry can help skyrocket your […]
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Challenges are a part of building a successful brand. Every business in every industry faces a handful of them. Brands in the spirit and beverage industry aren’t left out. Consumers’ purchasing habits have changed through the years. Hence, planning a marketing strategy that appeals to all consumers becomes more difficult for brands in the industry. […]
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