Search Results: promotional
Challenges are a part of building a successful brand. Every business in every industry faces a handful of them. Brands in the spirit and beverage industry aren’t left out. Consumers’ purchasing habits have changed through the years. Hence, planning a marketing strategy that appeals to all consumers becomes more difficult for brands in the industry. […]
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As regards basic economics, it is common knowledge that scarcity can lead to a greater sense of value and an increase in demand for a commodity. This is basically where the idea of limited edition products stems from — branded products that are made and sold for a particular period. These limited-edition products exist in […]
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One of the best ways to skyrocket your business is through the use of promotional strategies! Ever visited a grocery store for your favourite product and suddenly ended up purchasing a distinct product? Or perhaps thought up why people most times buy an unintended product for use? However, this might be due to many factors […]
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Uniqueness, innovation, and creativity are some of the hallmarks of a successful gift set promotion. To stand out from the crowd, you must be offering something that no one else is. Not only that, but you must also be offering something complementary to the product you’re selling. This is because complementary gifts enhance the worth […]
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What a lovely and proud accomplishment to attain the feat of the world’s largest coffeehouse chain! Indeed, kings are not made in a day! This American company has indeed built an indelible experience in the lives of its customers. With years of experience in the business, Starbucks has remained the first choice of customers globally […]
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Visual merchandising is a marketing practice of organizing and presenting products in a retail setting. A major part of this practice is floor displays which come in different sizes and shapes. Floor displays are ideal ways to showcase your products and have your brand etched in people’s minds. However, they must be done right! Here’s […]
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Shoppers’ decision to make a purchase is often influenced by some factors like packaging, quality of product, functionality, and the brand involved. When all of these are present in a single buy, it makes them eager to come back for more. Johnnie Walker shows mastery of the marketing world by incorporating all these factors in […]
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On-premise marketing, also known as merchandising, is an efficient in-store strategy that brands use to influence potential customers. It is a strategy that enables brands to reach buyers at the point of purchase. It can be used for several marketing activities which include creating awareness for ongoing promotions, promoting products and services, or encouraging impulse […]
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Organizing a competition is a common marketing strategy used by brands to gain customers, build interest and advertise products and services. Hosting a contest can help increase brand awareness and improve customers’ engagement with your brand. It’s no surprise that brands in different industries now choose contest marketing as their next strategy. Grant’s Whisky is […]
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It’s another Christmas to ramp up your sales for the year! Right now, we know you might be worried about how to advertise your products to scale up your sales! But do you think advertising is somewhat expensive owing to the cost that might be incurred at the end of the Christmas season? That is […]
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