Just a few seconds! Yes, you only have just a few seconds to catch a potential customer’s attention in today’s fast-paced world of marketing. Miss that, and you might never get their attention again. That’s how brutal the retail marketing world can be! But not to worry, there’s good news! You know we never fail […]

Have you ever tasted something so elusive that it left you craving more, a flavour that defies easy description? Johnnie Walker, the world’s premier Scotch Whisky brand, has ventured into a largely unexplored territory, introducing the extraordinary Johnnie Walker Blue Label Elusive Umami. This innovative expression is inspired by umami, known as the fifth taste, […]

Do you want your brand to stand out from the competition? Are you looking for a creative marketing strategy that will boost sales and engage customers? If so, then Johnnie Walker’s promotional “City Bag” gift-with-purchase campaign is the perfect inspiration for you! What is this GWP campaign about? To commemorate its status as the world’s […]

At least once in our lives, we’ve experienced the joy of sharing a perfect evening with friends and loved ones. A moment where worries fade away, laughter fills the air, great conversations are held, and connections that transcend the ordinary are forged. It’s moments like this that make life truly special, isn’t it? Hardys understands […]

The big question is: given the fiercely competitive nature of today’s market and the constant fight for attention by brands, what’s your brand’s unique strategy for staying ahead of the competition? Well, we understand how difficult it can be sometimes to come up with innovative strategies. This is why at UCT (Asia), we’re constantly seeking […]

The intriguing thing about marketing strategies is that there’s no limit to how creative and unconventional they can be. Brands are constantly pushing the boundaries, seeking out new and innovative ways to connect with their target audience. Edinburgh Gin’s latest collaboration with best-selling poet Charly Cox is a prime example of this. The brand has […]

You don’t have to be a whisky lover to appreciate the essence of a good festival. It’s about the experience, the journey, and the connection it brings. Dufry’s annual Whisky Festival is a testament to this. It goes beyond selling whisky; it’s about making customers feel a part of something extraordinary. In this article, we’ll […]

Have you ever imagined receiving a gift from a king? A luxurious, exquisite gift that is sure to impress and amaze? Dalmore’s cream-coloured presentation box is just that! A gift fit for a king; so luxurious, it’s almost like a work of art.  The box is made from the finest materials, including leather and gold […]

Hey there! If you’re on the quest for innovative marketing success, come aboard as we sail through the captivating world of Cutty Sark whisky’s maritime-themed gift box. You see, in the world of marketing, it’s all about making waves and leaving a lasting mark. And Cutty Sark has mastered this art with a limited-edition creation […]

Have you ever received a gift after making a purchase? Do you still remember how it felt to get the gift along with the item you purchased? How did it make you feel? Happy? Rewarded?  Of course, yes! The same goes for Cuban rum customers who received its customized gift set idea. In this article, […]