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It was a piece of surprising news to me when I discovered that Nescafe originated from the passion to find a replacement for breast milk. It was during the process of making research and carrying out trials that Nescafe coffee was birthed from the beautiful country of Switzerland. I’m sure you’re as amazed as I […]
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Guinness is a brand that has grown from a small company in Ireland to a global one patronized by many from different parts of the world. Guinness is very consistent with its marketing campaigns ranging from on-pack promotions to gifts with product purchases. It is a brand that recognizes the importance of product promotions and […]
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Taking risks is necessary for success to be achieved. Looking back at the journey of the most successful men today, there was a point in their lives where they had to take a risk and make a big decision. A great example of such men is Gerard who is the brains behind Heineken. He made […]
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Festive periods are enjoyable periods for companies, families, and friends. Everyone is always eager to give their loved ones a special gift as a token of their appreciation and love. Companies also love festive periods because it opens an opportunity for them to give discounts, free promotional gifts, and on-pack purchases. This is to appreciate […]
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A multi-national and Switzerland-based company like Nestle did not become so great overnight. A company focused on looking after people’s health, nutrition and wellness is now one of the most profitable companies in the food industry today. Its core values are based on promoting consumers’ nutrition and wellness. It achieves this by creating various healthy […]
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In the 1990s, the consumption of beer in the US was perceived to be very simple. There were limited breweries of about 200 brands. People were accustomed to being specific about the kind of drinks they consumed, for example, we had people who were known for taking only Bud Drinks and some were known for […]
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If you own a brand and you’re interested in growing your brand magnificently, then you need to bounce on M&M marketing’s page and learn a thing or two lessons. M&M’s brand is full of different varieties of promotional campaigns and has a lot of gifting ideas for their customers. As we all know, M&M never […]
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M&M never gets tired of creating memorable campaigns and promotional products in order to facilitate itself as a brand. Ranging from the creation of different promotional products to giving gifts with every product purchase. They have stepped up their marketing game again by introducing this Branded red cup into the market with their significant character […]
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Promotional merchandise contains a promotional champagne suit bag. Veuve Clicquot is a prestigious and world-class champagne industry in France. Brands investing in beverages need many promotional gifts to entice and keep. How does this promotional champagne suit bag assist Veuve Clicquot in winning more buyers? Heighten Perceived Value Indeed, a promotional champagne suit bag will […]
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Aperol, a bitter Italian aperitif, launched a promotion that gave customers a chance to win great prizes when they purchased a 70Cl bottle of the drink from Tesco. Aperol’s on-pack promotion idea was daring in the retail opening. What made the idea great? How did this campaign’s neck tags lead to prizes? How were prospective […]
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